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Vitafoods Europe 2025: Key Supplement Industry Trends

If there's one place to witness the pulse of the global supplement industry, it's Vitafoods Europe. The 2025 edition brought together over 1400 exhibitors, and 22000 attendees from more than 160 countries, giving a crystal-clear view of what’s next in health, nutrition, and consumer behavior.…

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Trends

The Future of Beauty – Mintel’s Vision for 2025

At IN-COSMETIC GLOBAL in Amsterdam, the leading event for cosmetics and personal care ingredients, I had the chance to attend…

Cosmoprof Bologna 2025 – The Trends Shaping Beauty Now

Modern consumers move like bees - buzzing from brand to brand, trying out formulas, textures, and promises. But once they…

jewellery trends 2025 woman looking right in jewellery

Jewellery Trends in 2025 – Insights & Key Styles from Scoop

The jewellery industry is evolving rapidly, so we attended Scoop International in London (organized by Karen Radley), a dazzling event…

beauty trends 2025 black woman with shiny skin

The Strategic Guide to Beauty Trends 2025 for Beauty Brands

At Evolut, we’ve analyzed 50+ TikTok beauty trends 2025 videos from the most known experts and professionals (like Dr. Mamina…

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Beauty Fashion Jewelry Supplement

Vitafoods Europe 2025: Key Supplement Industry Trends

If there's one place to witness the pulse of the global supplement industry, it's Vitafoods Europe. The 2025 edition brought…

Product Sampling Refined: From Freebies to Data Goldmines

13 years ago, PIXIBOX was born as Hungary’s very first beauty box, a pioneering step in product sampling. The concept…

We Analyzed 500 Top Supplement Ads – What Works in 2025

We analyzed over 500 top-performing Meta ads from 50 leading supplement brands across 10 countries and various subcategories, including drink…

The Future of Beauty – Mintel’s Vision for 2025

At IN-COSMETIC GLOBAL in Amsterdam, the leading event for cosmetics and personal care ingredients, I had the chance to attend…

How Emotional Branding Drives Beauty Marketing in 2025

Walk into any beauty aisle, open TikTok, or browse an online store, and you’ll find yourself instantly overwhelmed. Not by…

Cosmoprof Bologna 2025 – The Trends Shaping Beauty Now

Modern consumers move like bees - buzzing from brand to brand, trying out formulas, textures, and promises. But once they…

We Analyzed 300 Top Beauty Ads – Here’s What Works in 2025

The best-performing beauty ads aren’t just pretty - they follow data-driven patterns that maximize engagement and revenue. After analyzing 100…

jewellery marketing girl is looking into the camera

Jewellery Marketing in 2025 – Strategies & Challenges

The jewellery industry is more competitive than ever. Brands are fighting for attention in an oversaturated market, where digital ads…

Solanie’s eCommerce Growth Strategy: 4-Month ROAS Jump

In the last four months of 2024, we supercharged Solanie’s return on ad spend (ROAS), as part of our ecommerce…

Jewellery Trends in 2025 – Insights & Key Styles from Scoop

The jewellery industry is evolving rapidly, so we attended Scoop International in London (organized by Karen Radley), a dazzling event…

The Strategic Guide to Beauty Trends 2025 for Beauty Brands

At Evolut, we’ve analyzed 50+ TikTok beauty trends 2025 videos from the most known experts and professionals (like Dr. Mamina…

Beauty Branding Strategy: Getting 8X ROAS and Doubled Sales

In 2025, the rules of beauty branding are shifting, with consumers demanding authenticity, more diversity in content, and emotional boost…

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Beauty

Product Sampling Refined: From Freebies to Data Goldmines

13 years ago, PIXIBOX was born as Hungary’s very first beauty box, a pioneering step in product sampling. The concept…

The Future of Beauty – Mintel’s Vision for 2025

At IN-COSMETIC GLOBAL in Amsterdam, the leading event for cosmetics and personal care ingredients, I had the chance to attend…

How Emotional Branding Drives Beauty Marketing in 2025

Walk into any beauty aisle, open TikTok, or browse an online store, and you’ll find yourself instantly overwhelmed. Not by…

Cosmoprof Bologna 2025 – The Trends Shaping Beauty Now

Modern consumers move like bees - buzzing from brand to brand, trying out formulas, textures, and promises. But once they…

We Analyzed 300 Top Beauty Ads – Here’s What Works in 2025

The best-performing beauty ads aren’t just pretty - they follow data-driven patterns that maximize engagement and revenue. After analyzing 100…

Solanie’s eCommerce Growth Strategy: 4-Month ROAS Jump

In the last four months of 2024, we supercharged Solanie’s return on ad spend (ROAS), as part of our ecommerce…

The Strategic Guide to Beauty Trends 2025 for Beauty Brands

At Evolut, we’ve analyzed 50+ TikTok beauty trends 2025 videos from the most known experts and professionals (like Dr. Mamina…

Beauty Branding Strategy: Getting 8X ROAS and Doubled Sales

In 2025, the rules of beauty branding are shifting, with consumers demanding authenticity, more diversity in content, and emotional boost…

UGC Videos – The Future of Authentic Lifestyle Marketing

User-Generated Content (UGC) videos aren't a new phenomenon, they've just evolved over time. In the past, we might have called…

skincare branding cover with girls doing selfie

Skincare Branding: 5 Strategies to Double Your Revenue

In this article, we will explore 5 proven strategies designed to help your skincare brand strengthen its identity, optimize marketing…

elf beauty marketing woman mouth holding fire

The e.l.f. Beauty Marketing Blueprint – Key Lessons to Lead the Market in 2025

In 2004, E.l.f. (eyes, lips, face) Cosmetics revolutionized beauty marketing with its radical idea of selling $1 lipstick online. Founded…

How Emerging Brands are Shaping the Beauty Market in 2023

The beauty industry, currently valued at over $530 billion globally, is experiencing significant shifts driven by changing consumer behaviors, technological…

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Supplement

Vitafoods Europe 2025: Key Supplement Industry Trends

If there's one place to witness the pulse of the global supplement industry, it's Vitafoods Europe. The 2025 edition brought…

We Analyzed 500 Top Supplement Ads – What Works in 2025

We analyzed over 500 top-performing Meta ads from 50 leading supplement brands across 10 countries and various subcategories, including drink…

UGC Videos – The Future of Authentic Lifestyle Marketing

User-Generated Content (UGC) videos aren't a new phenomenon, they've just evolved over time. In the past, we might have called…

Supplement Case Study: 52% Growth in Just 3 Months

A Supplement case study In this supplement study, we focus on our brand, a leading player in the health and…

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Jewelry

Jewellery Marketing in 2025 – Strategies & Challenges

The jewellery industry is more competitive than ever. Brands are fighting for attention in an oversaturated market, where digital ads…

Jewellery Trends in 2025 – Insights & Key Styles from Scoop

The jewellery industry is evolving rapidly, so we attended Scoop International in London (organized by Karen Radley), a dazzling event…

luxury marketing with girl drinking champagne

Luxury Marketing in 2025 – Facets of a Luxury Brand

Luxury. The very word evokes images of exclusivity, desirability, and an uplifted lifestyle accessible only to a privileged few. It's…

jewelry marketing case study with girl smoking

Jewelry Marketing Case Study 2024: Amplifying E-com Success

Background A U.S.-based reputable jewelry brand, which serves as the focal point of our jewelry marketing case study, has been…

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Fashion

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Vitafoods Europe 2025: Key Supplement Industry Trends

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