About DORKO
In our TikTok advertising case study, we focus on a Hungarian streetwear brand that has gained notable traction among the 16 to 30 age group. This brand doesn’t just sell clothes. It’s become a central spot for fans of the national sports teams.
By teaming up with well-known musicians and athletes, they regularly release new collections that resonate with their target audience, showcasing their ability to stay relevant and in demand.
Background
Dorko boasts an impressive annual revenue of approximately $50 M. Their brand presence is robust, resonating both online and offline. While they’ve achieved commendable success on platforms like Facebook and Google Ads, they were eager to expand their reach on alternative platforms, such as TikTok.
The unique challenge with TikTok advertising isn’t just about crafting ads — it’s about creating authentic “TikToks.”
They sought a partner capable of devising a holistic ad strategy, seamlessly integrated with top-tier, native-feeling content.
Our agency, a leader in TikTok advertising, holds the distinction of being the first official TikTok partner in our country. Throughout our journey, we’ve joined forces with powerful content production companies. Our primary partner, dedicated from the start, crafts both organic and promotional content for renowned global brands. In their most productive phases, they’ve delivered over 1,000 short-form videos in a single month, and In the world of content creation, experience is especially crucial.
TikTok Advertising Results
Periods:
Peak ROAS:
Peak Revenue:
3 months
18.26X
€10 000/week
Challenges
Balancing Creativity with Conversion
Guiding the video production team to recognize the distinction between content tailored for follower growth and content optimized for high-return sales campaigns.
Building Creative Confidence
Gaining the client’s trust to steer the creative direction, ensuring that the brand’s essence is captured while also meeting advertising objectives.
Aligning Production with PPC Goals
Strategizing and planning video content that aligns with the specific requirements of TikTok advertising campaigns, a shift from the traditional creative approach of production teams.
Solutions
A comprehensive integral marketing strategy that lies on:
- Seamless communication between the content creators and the growth team.
- Rapid testing of creative ideas.
- Feedback driven by data insights.
- A solid pay-per-click (PPC) plan.
Let’s dive deep months by months
#1 MONTH – Laying the groundwork
In our initial month of collaboration our integral marketing strategy was immediately put to the test.
By ensuring seamless communication between the content team and the growth team, and rapidly testing various creative ideas, we managed to achieve a solid 7.27 ROAS right out of the gate.
#2 MONTH – Refinement and Optimization
With the valuable insights and learnings from the first month in hand, we shifted our focus to refining our approach. We provided our content team with a detailed brief, empowering them to produce even stronger creatives that resonated with our target audience. Additionally, we fine-tuned our initial TikTok advertising strategy to better align with the campaign’s evolving needs. We got 11.11x.
#3 MONTH – Reaching the Peak
The strategic groundwork and optimizations implemented in the preceding months bore tangible results in the third month. During its first week, we observed a notable 18.26 ROAS, translating to a revenue in excess of 9.5K EUR. This underscored the efficiency of our refined TikTok advertising strategies.
Evidently, sustaining such a high ROAS is challenging. However, it perfectly illustrates the outcome of a well-thought-out strategy and coordinated effort.
The Winning Creative Strategies
Pinterest on Tiktok
By capitalizing on the brand’s wide product range, offered at affordable prices, we created a domestic alternative option for users. We aimed to create an experience for our users similar to browsing Pinterest. Leveraging the brand’s alternative appeal, we created content such as “Recreating Outfits.”
Shop the Look
We aimed to create a flawless “shop the look” buyer experience where every advertised set could be purchased simultaneously.
The primary asset used was a specific landing page with an organized offer structure.
Besides this TikTok advertising case study, we’ve previously showcased several others in the beauty, jewelry and supplement industries. Take a look at them in our blog.
Digital Storytelling
Short-form video production that amplifies your voice across social channels
