At IN-COSMETIC GLOBAL in Amsterdam, the leading event for cosmetics and personal care ingredients, I had the chance to attend a fascinating session to better understand the consumer of the future. The session, led by Mintel, titled “Think Slow, Move Fast.” The core idea? The…
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Walk into any beauty aisle, open TikTok, or browse an online store, and you’ll find…
The jewellery industry is more competitive than ever. Brands are fighting for attention in an…
User-Generated Content (UGC) videos aren't a new phenomenon, they've just evolved over time. In the…
In this article, we will explore 5 proven strategies designed to help your skincare brand…
Welcome to the world of lifestyle branding, where you have the power to create your…
In the ever-evolving landscape of fashion branding, understanding how a brand is perceived by its…
Having a strong brand identity is crucial. A lifestyle branding agency focuses on creating and…
This blog is tailored for lifestyle entrepreneurs and marketers eager to learn more about lifestyle marketing. It features detailed case studies from Evolut and various lifestyle marketing strategies.
You will find four main categories: Branding, Ecom, Trends, and Case Studies. Within these categories, you can filter the articles based on subcategories such as beauty, supplements, jewelry, and fashion, the niches we work in.
Here, you’ll find over 40 articles, and the collection is continually growing. Enjoy!
At IN-COSMETIC GLOBAL in Amsterdam, the leading event for cosmetics and personal care ingredients, I…
Modern consumers move like bees - buzzing from brand to brand, trying out formulas, textures,…
The jewellery industry is evolving rapidly, so we attended Scoop International in London (organized by…
At Evolut, we’ve analyzed 50+ TikTok beauty trends 2025 videos from the most known experts…
TikTok shaped the marketing industry upside down. TikTok Shop initially launched in 2021 in the…
During the last few years, Black Friday, which was once only a day, has turned…
Review marketing, especially in ecommerce, is an undervalued part of the mix. Brand authenticity is…
