This year, the conversation around perfume has shifted from glamour and seduction to care and connection. Consumers are turning to scent as a daily ritual, not just as a beauty choice. They're looking for fragrances that help them slow down, lift their mood, and escape…
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This year, the conversation around perfume has shifted from glamour and seduction to care and…
In today’s fast-paced digital world, beauty branding in 2025 means racing to stay relevant through…
13 years ago, PIXIBOX was born as Hungary’s very first beauty box, a pioneering step…
We analyzed over 500 top-performing Meta ads from 50 leading supplement brands across 10 countries…
Walk into any beauty aisle, open TikTok, or browse an online store, and you’ll find…
The jewellery industry is more competitive than ever. Brands are fighting for attention in an…
User-Generated Content (UGC) videos aren't a new phenomenon, they've just evolved over time. In the…
This blog is tailored for lifestyle entrepreneurs and marketers eager to learn more about lifestyle marketing. It features detailed case studies from Evolut and various lifestyle marketing strategies.
You will find four main categories: Branding, Ecom, Trends, and Case Studies. Within these categories, you can filter the articles based on subcategories such as beauty, supplements, jewelry, and fashion, the niches we work in.
Here, you’ll find over 40 articles, and the collection is continually growing. Enjoy!
If there's one place to witness the pulse of the global supplement industry, it's Vitafoods…
At IN-COSMETIC GLOBAL in Amsterdam, the leading event for cosmetics and personal care ingredients, I…
Modern consumers move like bees - buzzing from brand to brand, trying out formulas, textures,…
The jewellery industry is evolving rapidly, so we attended Scoop International in London (organized by…
At Evolut, we’ve analyzed 50+ TikTok beauty trends 2025 videos from the most known experts…
TikTok shaped the marketing industry upside down. TikTok Shop initially launched in 2021 in the…
During the last few years, Black Friday, which was once only a day, has turned…
