The best-performing beauty ads aren’t just pretty - they follow data-driven patterns that maximize engagement and revenue. After analyzing 100 top beauty brands’ ads, we discovered the winning ad formats, word choices, and creative strategies that actually work. Forget guesswork, our research reveals exactly which…
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The jewellery industry is more competitive than ever. Brands are fighting for attention in an…
User-Generated Content (UGC) videos aren't a new phenomenon, they've just evolved over time. In the…
In this article, we will explore 5 proven strategies designed to help your skincare brand…
Welcome to the world of lifestyle branding, where you have the power to create your…
In the ever-evolving landscape of fashion branding, understanding how a brand is perceived by its…
Having a strong brand identity is crucial. A lifestyle branding agency focuses on creating and…
Why do customers buy? We all eventually ask this question when we try to understand…
This blog is tailored for lifestyle entrepreneurs and marketers eager to learn more about lifestyle marketing. It features detailed case studies from Evolut and various lifestyle marketing strategies.
You will find four main categories: Branding, Ecom, Trends, and Case Studies. Within these categories, you can filter the articles based on subcategories such as beauty, supplements, jewelry, and fashion, the niches we work in.
Here, you’ll find over 40 articles, and the collection is continually growing. Enjoy!
The jewellery industry is evolving rapidly, so we attended Scoop International in London (organized by…
At Evolut, we’ve analyzed 50+ TikTok beauty trends 2025 videos from the most known experts…
TikTok shaped the marketing industry upside down. TikTok Shop initially launched in 2021 in the…
During the last few years, Black Friday, which was once only a day, has turned…
Review marketing, especially in ecommerce, is an undervalued part of the mix. Brand authenticity is…
Paris Retail Week brought numerous new trends to the table and vast insights about the…
In the competitive world of ecommerce, ROAS (Return on Ad Spend) is the key metric.…
