Most UGC scripts are written on vibes. "Be authentic." "Show the product in your routine." "Make it feel natural." That's not a brief. That's a prayer. We wanted to know what's actually working, not theoretically, not anecdotally, but structurally. So we pulled 300 top-performing UGC…
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A few years ago, we worked with a brand that had done many things right. …
The focus on beauty brand conversation is often around Millennials and Gen Z, but what…
In this guest article, retail and storytelling expert Arif Isikgun explores how emotional storytelling drives…
In 2025, the conversation around perfume has shifted from glamour and seduction to care and…
In today’s fast-paced digital world, beauty branding in 2025 means racing to stay relevant through…
13 years ago, PIXIBOX was born as Hungary’s very first beauty box, a pioneering step…
Walk into any beauty aisle, open TikTok, or browse an online store, and you’ll find…
This blog is tailored for lifestyle entrepreneurs and marketers eager to learn more about lifestyle marketing. It features detailed case studies from Evolut and various trend reports, top performing ad researches and case studies.
You will find four main categories: Branding, Ecom, Trends, and Case Studies. Within these categories, you can filter the articles based on subcategories such as beauty, supplements and longevity, the niches we work in.
Here, you’ll find over 50 articles, and the collection is continually growing. Enjoy!
Vitafoods Europe 2026 has become one of the clearest indicators of where the global supplement…
INNOCOS Paris. April 17. A room full of founders, investors, R&D directors, and clinicians who…
Most trend reports are written from press releases. This one isn't. I spent two days…
On March 19th, 2026, BeautyMatter brought together founders, retailers, investors, and operators in New York…
UGC has become the default creative format for ecommerce paid social. In beauty and health,…
Silicon Valley doesn’t follow longevity trends. It builds systems. The conversation moves toward tracking, optimization,…
In early 2025, Meta shifted its optimization core with what it internally calls the Andromeda…
Most UGC scripts are written on vibes. "Be authentic." "Show the product in your routine." …
INNOCOS Paris. April 17. A room full of founders, investors, R&D directors, and clinicians who…
Most trend reports are written from press releases. This one isn't. I spent two days…
On March 19th, 2026, BeautyMatter brought together founders, retailers, investors, and operators in New York…
A few years ago, we worked with a brand that had done many things right. …
Silicon Valley doesn’t follow longevity trends. It builds systems. The conversation moves toward tracking, optimization,…
In early 2025, Meta shifted its optimization core with what it internally calls the Andromeda…
INNOCOS Paris. April 17. A room full of founders, investors, R&D directors, and clinicians who…
Most trend reports are written from press releases. This one isn't. I spent two days…
Silicon Valley doesn’t follow longevity trends. It builds systems. The conversation moves toward tracking, optimization,…
This article is based on the guest lecture I delivered at the Geneva College of…
In early 2025, Meta shifted its optimization core with what it internally calls the Andromeda…
For most of human history, women didn’t live long enough to experience menopause, let alone…
/This guest article is written by Dr. Dominik Thor, President, Geneva College of Longevity Science./…
Most UGC scripts are written on vibes. "Be authentic." "Show the product in your routine." …
Vitafoods Europe 2026 has become one of the clearest indicators of where the global supplement…
In early 2025, Meta shifted its optimization core with what it internally calls the Andromeda…
We dove deep into the world of performance advertising to uncover what truly drives results…
If there's one place to witness the pulse of the global supplement industry, it's Vitafoods…
We analyzed over 500 top-performing Meta ads from 50 leading supplement brands across 10 countries…
One of the biggest misconceptions about how to scale a DTC brand is believing that…
