The Middle East has long been known for its love of luxury and aesthetics, but in 2025, it's proving to be one of the most dynamic, trend-setting beauty markets in the world. From Dubai’s beauty-savvy Gen Z consumers to Saudi Arabia’s rapidly evolving retail sector,…
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In this guest article, retail and storytelling expert Arif Isikgun explores how emotional storytelling drives…
In 2025, the conversation around perfume has shifted from glamour and seduction to care and…
In today’s fast-paced digital world, beauty branding in 2025 means racing to stay relevant through…
13 years ago, PIXIBOX was born as Hungary’s very first beauty box, a pioneering step…
We analyzed over 500 top-performing Meta ads from 50 leading supplement brands across 10 countries…
Walk into any beauty aisle, open TikTok, or browse an online store, and you’ll find…
The jewellery industry is more competitive than ever. Brands are fighting for attention in an…
This blog is tailored for lifestyle entrepreneurs and marketers eager to learn more about lifestyle marketing. It features detailed case studies from Evolut and various lifestyle marketing strategies.
You will find four main categories: Branding, Ecom, Trends, and Case Studies. Within these categories, you can filter the articles based on subcategories such as beauty, supplements, jewelry, and fashion, the niches we work in.
Here, you’ll find over 40 articles, and the collection is continually growing. Enjoy!
The Middle East has long been known for its love of luxury and aesthetics, but…
In 2025, longevity is no longer a niche idea, it’s moving to the center of…
We dove deep into the world of performance advertising to uncover what truly drives results…
In the next sections, we’ll break down the biggest beauty trends from the Business of…
If there's one place to witness the pulse of the global supplement industry, it's Vitafoods…
At IN-COSMETIC GLOBAL in Amsterdam, the leading event for cosmetics and personal care ingredients, I…
Modern consumers move like bees - buzzing from brand to brand, trying out formulas, textures,…
