Beauty & wellness marketing services that work as one system.
Strategy first. Then content, paid, email and social, working together so your brand shows up everywhere that matters and becomes the default choice in its category. That's OMNIPRESENCE™.
Trusted by beauty & wellness brands across Europe and the US
Evolut Marketing Group is a Budapest-based growth agency for DTC beauty, skincare, haircare, supplement and longevity brands in Europe and the US. It offers four connected services: content production built on its OMNIPRESENCE™ method, paid advertising, email and SMS marketing, and social media management.
The services share one strategy, one creative engine and one view of the numbers, so content feeds the ads, ad learnings feed email and social, and every result shapes the next round of work.
Four services. One growth engine.
Start with one or bring them together. The more channels share the same strategy and creative, the harder your brand is to ignore.
Content
A predictable content engine that serves every channel with multi-format, diverse creatives.
See what's included ↓ 02Paid
Spend scaled against real revenue, not vanity ROAS, Meta-first, plus Google, TikTok and ChatGPT ads.
See what's included ↓ 03Email and SMS as an always-on revenue channel. Growth you own, not rent.
See what's included ↓ 04Social
Your brand's frontline, turned into a steady engine of on-brand, scroll-stopping content.
See what's included ↓Four agencies, four strategies and nobody connecting them?
Book a strategy call →A content engine that never runs dry.
Our OMNIPRESENCE™ method builds a predictable content engine, serving every key channel with multi-format, diverse creatives that drive consistent growth. Every concept starts from what your buyers respond to, drawing on our research into 2,000+ top-performing beauty and supplement ads.
- Persona × angle × offer briefs. Every concept names one buyer, one argument and one offer.
- Brand voice and customer voice. Elevated visuals and native, feed-style creative, in endless angles and hooks.
- UGC at scale. A network of 100,000+ vetted creators across Europe and the US.
- Claim-safe copy. Written from a Claim Bank so ads get approved and stay live.
- Biweekly production sprints. Fresh, premium creative lands every two weeks, each piece reviewed by our creative leads before it goes live.
- Hooks validated before spend. Tested organically first, so budget only backs ideas that hold attention.
Paid ads that scale against real revenue.
We scale spend against real revenue, not vanity ROAS. Constant testing, sharp creative and a clear read on what's actually driving growth turn paid into a reliable engine for profitable scale. Meta is our core channel, with Google, TikTok and ChatGPT ads where your buyers are.
- A paid media strategy tied to your business goals, margins and markets.
- Meta-heavy, multi-platform: Meta as the growth engine, plus Google, TikTok and ChatGPT ads.
- Creative-led performance. With AI-driven campaign types, creative makes or breaks results, so the content engine feeds every account.
- Retail and distributor campaigns that drive demand for brands sold in stores and marketplaces.
- Scaling what works. If we can spend more and earn more, we will.
- Reporting beyond ROAS: new customers, contribution margin and lifetime value.
Email that earns while you sleep.
We run full customer lifecycle management across email and SMS, turning them into an always-on revenue channel: sharp offers, real storytelling and flows that move every customer from first purchase to loyal fan. Growth you own, not rent.
- Built in Klaviyo by a Klaviyo Master Partner taking part in exclusive beta programmes.
- Core flows: welcome series, abandoned cart, post-purchase, replenishment and win-back.
- Weekly campaigns with strategic offers, storytelling and engagement tactics.
- Constant A/B testing of subject lines, designs and offers.
- A benchmark library of hundreds of top-performing emails from leading brands.
- OMNIPRESENCE™ in the inbox: the same angles and creative that win in ads, carried into email.
One strategy, every channel compounding.
Strategy first
We map your buyers, competitors, margins and markets, and decide where growth will come from before anything is produced.
The content engine starts
Concepts are briefed as persona × angle × offer and produced in biweekly sprints, in brand voice and customer voice.
Paid finds the winners
Ads test angle first, then persona, then offer. Winners get budget and new variations.
Email and social carry them further
Winning angles move into flows, campaigns and the feed, so every channel tells the same story.
Every result feeds the next brief
Learnings from all four channels shape the next sprint, so performance compounds instead of resetting.
Not sure where to start? We'll look at your brand across paid, email and social and tell you which service would move the numbers first, in 30 minutes.
Book a strategy call →What happens when it all works together.
What would your numbers look like with every channel pulling the same way?
Book a strategy call →Trusted by the beauty industry itself.
Zsolt Farkas is the founder and lead strategist of Evolut. For 12+ years he has helped beauty, supplement and longevity brands across the EU and US scale, with a focus on the strategy and creative that build lasting category leaders, not short-term spikes.
His research, including a study of 2,000+ top-performing ads across the category, feeds directly into how Evolut builds. He holds executive education from Harvard Business School and EHL Lausanne (Luxury Brand Management).
Great beauty brands aren't found once. They are seen everywhere, again and again, until choosing them feels obvious. That's what we build.Zsolt Farkas, Founder & CEO, Evolut Marketing Group
Our services, answered.
What marketing services does Evolut offer?
Evolut offers four connected services for DTC beauty, supplement and longevity brands: content production built on the OMNIPRESENCE™ method, paid advertising (Meta, Google, TikTok and ChatGPT ads), email and SMS marketing in Klaviyo, and social media management.
Can I hire Evolut for just one service?
Yes. Some brands work with Evolut for content or paid only, alongside an in-house team or another agency. Most see the strongest results when services are combined, because creative, ads, email and social then share the same strategy and learnings.
What is the OMNIPRESENCE™ method?
OMNIPRESENCE™ is Evolut's trademarked growth method. It connects category intelligence, creative, production, distribution and learning, so a brand is seen repeatedly by the right buyers across channels and every result improves the next round of work.
Which advertising platforms do you manage?
Evolut manages Meta (Facebook and Instagram) as its core growth channel, plus Google (Search, Shopping, Performance Max and YouTube), TikTok and ChatGPT ads for DTC beauty brands.
Which email platform do you use?
Evolut builds email and SMS in Klaviyo as a Klaviyo Master Partner, covering automated flows, weekly campaigns and ongoing A/B testing. For its clients, email and SMS regularly drive 30–40% of total revenue.
Which brands do you work with?
Evolut works with DTC beauty, skincare, haircare, supplement, longevity and wellness brands, including at-home beauty device brands, selling in Europe and the United States.
What happens on the strategy call?
It's a free 30-minute call with a senior strategist from Evolut. We look at your brand across paid, email and social, point out where the biggest growth opportunity is and tell you honestly whether we're the right fit. No pitch deck, no obligation.
Let's make your brand the obvious choice.
Book a 30-minute strategy call. We'll show you where your brand is visible today, where it's missing, and which service would move the numbers first.
For beauty, supplement and longevity brands · Europe & US
Social that people follow, trust and buy from.
Social is your brand's frontline. We turn it into a steady engine of on-brand, scroll-stopping content, so your community sees you, trusts you and buys from you.
Is your content, paid, email and social telling one story, or four?
Book a strategy call →