During the last few years, Black Friday, which was once only a day, has turned into a week and eventually a month of insane discounts, sales stunts, and aggressive campaigns. At this time, CPMs are on the roof, brands want…
Zsolt Farkas2024.10.19.
The effectiveness of email marketing for Shopify is often questioned, yet recent 2024 data reaffirms its status as a vital and highly impactful marketing tool. Email continues to deliver substantial ROI, consistently ranking among the top three channels for generating…
Zsolt Farkas2024.08.20.
In the competitive world of ecommerce, ROAS (Return on Ad Spend) is the key metric. For Shopify brands who are seeking rapid, sustainable growth, mastering ROAS in marketing is crucial. In this article, we show you ROAS benchmarks and share…
Zsolt Farkas2024.07.11.
Why do customers buy? We all eventually ask this question when we try to understand the mind of the customer. There can be many reasons, but one thing is sure. They are convinced that all the aspects of your product…
Zsolt Farkas2024.06.07.
In 2024, ecommerce is your most important place to sell. If you’re a lifestyle brand owner, you probably have a preliminary knowledge of ecomm, so cut the basics. Let’s assume you already have a webstore. If not, pick a Shopify…
Lilian Marko2024.02.22.
We understand the importance of connecting with your audience on a deeper level. It's not just about selling products, it's about answering an emotional desire and helping your audience connect with a more ideal version of themselves.That's the essence of…
Zsolt Farkas2023.09.23.
Traditional social media marketing methods have largely lost their organic appeal. Algorithms that prioritize personal content over business content have made it difficult for businesses to reach their audience without paid advertisements. This has significantly reduced the effectiveness of social…
Zsolt Farkas2023.06.20.
In today's cutthroat fashion industry, it's no longer enough to simply have a visually appealing website. Your online presence needs to captivate your audience, while also providing them with a smooth, seamless experience. We understand the challenges you face, and…
Lilian Marko2023.04.21.
As a marketing decision maker of your lifestyle brand, selecting the right eCommerce platform is crucial for your business's success. With multiple options available, it can be challenging to identify which platform will best serve your brand's needs. Salesforce Commerce…
Zsolt Farkas2023.04.08.
