Last year, we analyzed 500 of the best-performing supplement ads on Meta. The average top performer ran for 215 days. We did it again. This year the number is 393. In 12 months, the benchmark for a winning supplement ad…
Zsolt Farkas2026.05.31.
UGC has become the default creative format for ecommerce paid social. In beauty and health, UGC is the trust layer between claims and conversion. But most “best practices” are still based on stories - a few winning ads, a few…
Zsolt Farkas2026.03.03.
This article is based on the guest lecture I delivered at the Geneva College of Longevity Science (GCLS).People come into longevity with huge hopes - more energy, more years, fewer limitations, a sense of control over aging. That demand is…
Zsolt Farkas2026.02.06.
In early 2025, Meta shifted its optimization core with what it internally calls the Andromeda architecture. A next-generation ad selection engine built around deep learning, creative signal interpretation, and context-aware delivery. This wasn’t a minor adjustment to delivery priorities or…
Zsolt Farkas2026.01.16.
One of the biggest misconceptions about how to scale a DTC brand is believing that ROAS and scaling go hand in hand. They don’t. In reality, they often work against each other. We know that ROAS - from a brand’s…
Zsolt Farkas2025.04.12.
The best-performing beauty ads aren’t just pretty - they follow data-driven patterns that maximize engagement and revenue. After analyzing 100 top beauty brands’ ads, we discovered the winning ad formats, word choices, and creative strategies that actually work. Forget guesswork,…
Zsolt Farkas2025.02.26.
TikTok shaped the marketing industry upside down. TikTok Shop initially launched in 2021 in the UK and gradually expanded to other regions before officially debuting in the US in September 2023. By late 2023, it had already generated substantial sales…
Zsolt Farkas2024.11.25.
During the last few years, Black Friday, which was once only a day, has turned into a week and eventually a month of insane discounts, sales stunts, and aggressive campaigns. At this time, CPMs are on the roof, brands want…
Zsolt Farkas2024.10.19.
Review marketing, especially in ecommerce, is an undervalued part of the mix. Brand authenticity is all about being real and staying true to your values, both as a business and in how you treat your customers. It’s about being transparent,…
Zsolt Farkas2024.09.27.
