Jewellery Trends in 2025 – Insights & Key Styles from Scoop

The jewellery industry is evolving rapidly, so we attended Scoop International in London (organized by Karen Radley), a dazzling event showcasing hundreds of emerging fashion and jewellery designers to uncover the biggest jewellery trends to watch in 2025.

We interviewed all the jewellery designers at the event, who revealed the key trends influencing their collections and shaping their product development.

Let’s take a closer look at the standout trends for 2025.

Delicate jewellery is taking a back seat in 2025, as bold, colourful gemstones make a strong comeback. Designers are embracing chunky rings, oversized bangles, and striking necklaces, creating pieces that are meant to stand out.

This shift towards bigger, brighter jewellery shows a growing demand for self-expression through accessories. Instead of blending in, gemstone jewellery is now the centrepiece of an outfit, adding confidence and personality to any look.

Several brands showcased at the Scoop event are driving jewellery trends forward with their unique designs.

Assya London embraces the return of bold gemstones, with a strong focus on chunky statement pieces. The brand is developing a collection featuring large, vibrant gemstones set in impactful designs.

Caroline Svedbom is known for playful yet glamorous jewellery. With a strong social media presence, the brand carefully selects brand ambassadors who genuinely align with its aesthetic, using influencer partnerships to strengthen its image.

Influencer collab Instagram posts from Caroline Svedbom

Formation Co. takes inspiration from high-street fashion trends, translating seasonal colours into jewellery.

The brand leans into statement pieces featuring sapphires and emeralds, following the shifting colour palettes of fashion. It also incorporates celestial and zodiac themes, blending personal symbolism with bold aesthetics.

Deity Moonstone Necklace from Formation Co.

Jewellery trends in 2025 are centred around customisation, with charm-based designs growing in popularity. Consumers want jewellery that tells a story, reflects their personality, and feels unique to them.

TikTok and Instagram have fuelled the popularity of charm-based jewellery, with influencers showcasing their custom charm stacks and mix-and-match collections.

Brands using UGC (user-generated content) are seeing increased engagement, as buyers love sharing their personalised designs online.

UGC videos from Little Words Project, a NYC based jewellery brand

A key trend is versatile charms that can be worn in multiple ways. The same charm can be placed on a necklace, bracelet, or even earrings, allowing for endless styling possibilities.

Simone à Bordeaux perfectly captures this trend with their colourful enamelled metal bracelets, designed for stacking and personal expression. Their pieces are vibrant and playful, encouraging wearers to mix and match different charms and colours to create personalised looks.

A great example is Enamel Copenhagen which brand follows this trend with colourful charm designs, allowing for fun, interchangeable styling.

Enamel charm collection showcased at the Scoop event in London

Little Words Project takes personalisation on the next level by using words and messages, turning jewellery into a way to inspire and connect.

In 2025, jewellery is all about breaking the rules, and one of the biggest shifts is the mixing of metals. The trend of mixing silver and gold isn’t just about fashion, it’s about breaking traditional style rules, which is something Gen Z does best. 

Younger buyers are moving away from the idea that jewellery has to be perfectly matched. Instead, they prefer layered, eclectic looks that feel more personal and effortless.

This generation is also more likely to stack rings, layer chains, and mix materials to create a look that feels authentic and unique to them. Social media platforms like TikTok and Instagram have made metal mixing even more popular with hashtags like #mixmetaljewelry, #mixingmetals or #goldvssilver.

Instead of smooth, polished metal, there is growing demand for brushed, hammered, or organic finishes as well.

Gas Bijoux has fully incorporated this trend with its handmade, mixed-metal jewellery crafted in its Marseille atelier.

Formation Co. draws inspiration from high-street fashion trends, incorporating rough, organic textures into its jewellery.

Anna Beck takes a handcrafted, artisanal approach. Each piece is made in Bali, where artisans carefully hand-place tiny metal dots onto the jewellery, creating intricate textures and layered finishes. The brand seamlessly blends gold and silver, making its jewellery timeless and adaptable, perfect for those who love versatile, elegant designs.

This year, jewellery trends highlight versatility. Consumers are looking for pieces that seamlessly transition from casual to formal wear. This means stylish but simple jewellery that looks good at work, adds a little detail during the day, and still feels elegant for an evening out.

To meet this demand, jewellery brands are launching “Essentials” collections – carefully curated pieces designed to be worn effortlessly, no matter the setting. 

Love Letter built on this trend with its dedicated Essentials line, featuring earrings, necklaces, and rings designed for everyday wear.

Another excellent example of day-to-night versatility is Agara, a brand specialising in moissanite stone jewellery.

Agara offers tennis necklaces designed for multi-purpose use, allowing wearers to effortlessly transition from casual daytime settings to formal evening events.

Consumers are increasingly drawn to jewellery that feels personal, whether through their zodiac sign, protective amulets like the evil eye, or spiritual symbols that hold deep meaning.

A 2024 Pinterest Predicts report highlighted that searches for zodiac jewellery increased by 49% year-over-year, indicating strong consumer interest.

The designs often feature fine engravings, textured finishes, and mixed metals, adding a modern yet timeless feel.

Talis Chains has made the evil eye a signature element of its designs, offering variations each season with different gemstones and settings. The brand’s approach blends protection and style, ensuring that these symbolic pieces remain both fashionable and spiritually significant.

Durability is becoming just as important as design. More brands are introducing PVD-plated waterproof jewellery, a technology that extends the lifespan of pieces compared to traditional costume jewellery.

PVD (Physical Vapour Deposition) coating makes jewellery resistant to tarnishing, scratches, and water damage, allowing wearers to keep their favourite pieces on at all times—whether showering, swimming, or exercising.

Instead of replacing worn-out accessories frequently, buyers are now investing in long-lasting, high-quality alternatives that blend affordability with durability.

Estella Bartlett is one of the brands leading this movement, offering stylish, PVD-coated jewellery designed for effortless, everyday wear.

Sustainability is no longer an option in the jewellery industry – it’s an expectation. Every brand we spoke to at Scoop International has adapted ethical sourcing and sustainable practices, proving that beautiful jewellery and responsible business can go hand in hand.

Many brands are taking concrete steps to ensure their materials come from ethical sources.

Some designers are working with Fairmined-certified gold and silver, ensuring that the metals they use are extracted under strict environmental and social standards. This guarantees that miners receive fair wages, work in safe conditions, and that local communities benefit from the mining industry rather than being exploited.

Jewellery brands are redefining how we wear and experience jewellery. Whether it’s layering celestial charms, investing in waterproof pieces, or mixing metals for a bold new look, 2025 is a year where jewellery is more than just decoration, it’s a statement of identity and lifestyle.