The power of brand loyalty in lifestyle marketing
Why do customers buy? We all eventually ask this question when we try to understand the mind of the customer. There can be many reasons, but one thing is sure. They are convinced that all the aspects of your product are good for them and were for similar people like them. Your product has tangible value; they have ideas on how to use it, heard good opinions about it, and it really has helped others just like them.
Eventually, TRUST builds up in them, so they are ready to leave their euros and dollars at your cashier. But how can you build such trust online systematically and exert the most persuading power from the least amount of money? How should your brand and campaigns look like in order to acquire these customers within the shortest amount of time and budget? These questions have already risen in you several times; we are pretty sure. That’s why we put together this playbook about a unique strategy that we have used for a while, and it gives all the RIGHT answers to the questions above. Let’s introduce you to the method that you should use from now on:
THE OMNIPRESENCE STRATEGY
THE OMNIPRESENCE STRATEGY
THE OMNIPRESENCE STRATEGY
THE OMNIPRESENCE STRATEGY
THE OMNIPRESENCE STRATEGY
THE OMNIPRESENCE STRATEGY
Understanding the Omnipresence Strategy
The omnipresence strategy focuses on consistent, engaging brand messaging in various content and ad formats, aiming for long- term brand-building rather than immediate sales. Money will follow, if you do it right. The strategy consists of several key elements in a unique blend, such as targeting, different types of content, and the speed of rotation of your content to your audience. To maximize the effectiveness of the omnipresence strategy, you need to follow the steps of this guide.
(Content types within the strategy)
Developing a Content Mix for the Omnipresence Strategy
Crafting a content mix for omnipresence strategy involves creating various types of content that address to different aspects of user interaction and engagement. This diversity is crucial for keeping your audience engaged over time without causing content fatigue (with other words, advertisement blindness). Here’s how to develop a balanced and effective content mix based on the omnipresence strategy:
#1 Value-Driven
This forms the cornerstone of your Omnipresence Strategy. The idea is to offer content that educates, informs, or solves a problem for your audience. For a lifestyle brand, this could be fashion tips, wellness advice, or beauty tutorials.
These should be high-quality pieces that genuinely add value to the lives of your audience members, positioning your brand as a helpful resource.
By addressing the specific needs and interests of your audience, you create a deeper emotional connection and establish your brand as an indispensable part of their lifestyle.
#2 Product Demonstration
Showcase your products or services in action. Demonstration videos or how-to guides are excellent for this. For example, a fashion brand could show how to style outfits for different occasions, or a health brand could demonstrate the effectiveness of their products through user experiences.
This type of content helps the audience understand your offerings better.
Additionally, leveraging real-life scenarios can enhance authenticity, making your demonstrations more relatable and persuasive.
#3 Social Proof
Include content that showcases positive experiences from your existing customers.
These stories can be presented through various formats, such as video interviews, written testimonials, or social media shoutouts. Highlighting diverse customer experiences can appeal to a broader audience, demonstrating that your products or services can meet various needs and preferences.
Remember, people often outsource their due diligence, relying on others to perform the ‘qualification’ of brands for them.
#4 CTA (sales)
Incorporating Call-To-Action ads into your omnipresence strategy content mix is crucial for steering potential customers towards the desired action, be it sales or newsletter sign-ups. These ads are designed specifically to prompt immediate responses, making them a vital component of a balanced content strategy.
Effective CTAs should be clear, compelling, and aligned with the customer’s journey, whether they are in the awareness, consideration, or decision stage.
Additionally, incorporating urgency and exclusivity, such as limited-time offers or special discounts, can significantly increase conversion rates.
#5 Lifestyle
Incorporate ‘feeling-type content’ that emotionally resonates with your audience, tapping into the lifestyle aspirations and values they cherish. Include the creation of content that evokes feelings.
Utilize storytelling that not only showcases your products but also connects them to the emotions and experiences your audience seeks.
To further solidify this connection, regularly hold photoshoots and encourage lifestyle user-generated content (UGC), showcasing real customers integrating your products into their lives. This not only adds authenticity but also provides fresh and engaging content for your brand’s channels.
Each type of content plays a unique role in your Omnipresence Strategy. The key is to maintain a balance, ensuring that your audience receives a mix of educational, engaging, and promotional content. This mix keeps your brand consistently in front of your audience in a way that is engaging and non-intrusive, ultimately building trust and a strong brand presence.
Communicate, Don't Advertise - Master Storytelling for Omnipresence Strategy
Within this framework, you have freedom in what and how you communicate. Don’t forget! Communicate and don’t necessarily advertise. Let’s take a look at some of the guiding principles and related examples.
Pro Narrative Arch on TikTok
TikTok is constantly evolving, month by month. If you’re already using it, your knowledge might become outdated in just three months. If you haven’t started yet, you’re missing out massively. That’s why you need some evergreen methods and tactics for your branding journey.
This is the ULTIMATE TIKTOK CONTENT-EDITING FORMAT designed to skyrocket your chances of going viral.
ATTENTION GRABBING
This is the hook that catches the viewer’s interest within the first few seconds (that matter the most). On TikTok, this could be a surprising look, an intriguing question, or an unexpected statement. The goal is to stop the scroll and encourage viewers to watch the clip further.
STORY INTRODUCTION
After grabbing attention, the next step is to set the stage for your story. This could be the introduction of a character, setting, or a problem. For a lifestyle brand, this might be a quick intro to a unique product feature or a common issue that the product addresses.
RE-ENGAGE ATTENTION
Here, you reintroduce an element to ensure the viewer’s attention hasn’t shrunk. This could be a plot twist, a surprising fact, or a visually striking moment. It serves to keep the engagement high and lead smoothly into the fuller story.
STORY UNFOLDING
This is where you develop your narrative. Expand on the initial problem or scenario, show how your product or service comes into play, and how it impacts the scenario. This part of the story should be engaging and building towards a turning point.
FULFILLMENT
In this phase, you reveal the outcome or resolution brought about by your product or service. It’s the top of your story where the initial problem is resolved, showcasing the value or benefit of what you’re promoting.
CALL TO ACTION (CTA)
Finally, you encourage viewers to take a specific action. This could be visiting a website, trying out a product, or following your TikTok channel for more content. The CTA should be direct and clear, guiding the viewer on what to do next after they’ve engaged with your story. Only use one CTA, more can divert attention.
Such TikTok content creators like @Hyram or @aronsogi use this method and can achieve exceptional results. We highly recommend checking them out and following their content creation for pure inspiration.
By focusing on storytelling rather than direct advertising, you can create a deeper emotional connection with your audience, making your brand memorable and distinct in a crowded lifestyle market.
Crafting Impactful Short-Form Videos
In the territory of digital marketing, content is king, but context is the kingdom. Understanding this, our short-form video creation is designed to give your brand a voice that resonates across various digital platforms, from Instagram Reels to TikTok and beyond.
In the chaos of the current market, lifestyle brands need to make bold maneuvers to stay ahead. The demand for fresh content production is getting more and more relentless. And while influencer videos can make an impact, they hit the wallet just as hard, and scaling them up is a challenging venture. These videos shine like stars during those big campaign moments but on your average Tuesday? Shelling out a hefty sum for just a couple of posts doesn’t quite make sense.
P.S. Our UGC Studio offers a comprehensive solution to UGC short-form video creation when you use the omnipresence strategy.
PRO Video Toolkit of a Lifestyle Marketer
OpusClip: OpusClip is an AI-powered video editing tool that excels at turning long-form videos into engaging short clips optimized for social media. With its intuitive interface and advanced AI technology, it simplifies the process of creating captivating video snippets that capture attention and drive engagement on platforms like TikTok and Instagram.
Canva: It’s a user-friendly graphic design tool that offers a vast array of templates and design options, making it ideal for creating visually appealing marketing materials, social media graphics, and presentations with ease.
CapCut: It’s a versatile video editor app that allows for easy editing, adding music and effects to your videos, making it perfect for creating engaging content for social media platforms. The handiest option on your phone.
PhotoRoom: It specializes in photo editing and background removal, offering lifestyle marketers the ability to create professional product images and portraits without the need for complex software.
Elevenlabs: It stands out for its advanced voice technology, enabling marketers to generate realistic voice-overs and audio content efficiently, enhancing the auditory experience of their marketing materials.
Captions: It is an essential tool for creating accurate and readable subtitles for videos, increasing accessibility and engagement with a broader audience, especially in sound-off environments like social media feeds. The AI technology recognizes the voice in the video and creates subtitles within seconds.
OMNIPRESENCE CONTENT EXAMPLES
This PDF includes fashion / beauty / supplement / jewelry industry-specific examples to inspire and guide your marketing efforts
Our Approach
At Evolut, we use the Omnipresence Strategy to shine a spotlight on our clients’ brands. Our approach is all about consistently delivering valuable content, staying present across all channels, and building trust with your audience. By blending call-to-action ads, educational content, testimonials, and eye-catching media, we engage potential customers at every step, from awareness to conversion.
Ready to make your brand omnipresence? Contact us and let’s create an unstoppable presence together.
