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Meta Creative Testing in 2026 – The Andromeda Era
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Meta Creative Testing in 2026 – The Andromeda Era

In early 2025, Meta shifted its optimization core with what it internally calls the Andromeda architecture. A next-generation ad selection engine built around deep learning, creative signal interpretation, and context-aware delivery. This wasn’t a minor adjustment to delivery priorities or interest targeting, it was a…

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Meta Creative Testing in 2026 – The Andromeda Era

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Meta Creative Testing in 2026 – The Andromeda Era

In early 2025, Meta shifted its optimization core with what it internally calls the Andromeda architecture. A next-generation ad selection…
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Meta Creative Testing in 2026 – The Andromeda Era

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