One of the biggest misconceptions about how to scale a DTC brand is believing that ROAS and scaling go hand in hand. They don’t. In reality, they often work against each other. We know that ROAS - from a brand’s…
Zsolt Farkas2025.04.12.
The best-performing beauty ads aren’t just pretty - they follow data-driven patterns that maximize engagement and revenue. After analyzing 100 top beauty brands’ ads, we discovered the winning ad formats, word choices, and creative strategies that actually work. Forget guesswork,…
Zsolt Farkas2025.02.26.
In the last four months of 2024, we supercharged Solanie’s return on ad spend (ROAS), as part of our ecommerce growth strategy, boosting it by 2.5 on Google and reaching 9.6X with a strategic paid media approach. Meanwhile, over on…
Zsolt Farkas2025.02.16.
At Evolut, we’ve analyzed 50+ TikTok beauty trends 2025 videos from the most known experts and professionals (like Dr. Mamina Turegano or ‘Ron Chemist’ - the chemist behind Hailey Bieber’s Rhode). We also did an extensive Reddit research to uncover key…
Zsolt Farkas2025.02.04.
In 2025, the rules of beauty branding are shifting, with consumers demanding authenticity, more diversity in content, and emotional boost from beauty brands. This article also includes a case study exploring how Evolut applied these principles to transform the growth…
Zsolt Farkas2024.10.28.
User-Generated Content (UGC) videos aren't a new phenomenon, they've just evolved over time. In the past, we might have called these creators brand ambassadors or influencers, but the essence has always been the same: real people sharing real experiences. UGC…
Zsolt Farkas2024.08.18.
In this article, we will explore 5 proven strategies designed to help your skincare brand strengthen its identity, optimize marketing efforts, and ultimately, achieve ambitious growth targets in your skincare branding. In the competitive world of skincare, achieving steady growth…
Zsolt Farkas2024.08.04.
In 2004, E.l.f. (eyes, lips, face) Cosmetics revolutionized beauty marketing with its radical idea of selling $1 lipstick online. Founded by Joey and Alan Shamah, E.l.f. offered affordable, quality makeup, challenging the norm of expensive store-bought products. Quickly gaining traction,…
Zsolt Farkas2024.06.24.
The beauty industry, currently valued at over $530 billion globally, is experiencing significant shifts driven by changing consumer behaviors, technological advancements, and growing environmental and ethical consciousness. Amidst this evolving landscape, smaller, uprising brands are emerging as game-changers, leading the…
Lilian Marko2023.05.18.
