Beauty Category Articles - Evolut Lifestyle Marketing Blog

Longevity wellness industry and the biohype

Longevity Wellness Industry, Beyond the Biohype

The wellness industry has always sold aspiration. The longevity wellness industry sells something even more seductive: the possibility of outrunning decline itself. Not just looking younger. Staying sharper, leaner, fitter, richer in energy, biologically younger than your date of birth …

Tom MacPherson Le Maire2026.06.22.

Branding Beauty

How Brand Positioning Unlocks the Next Stage of Growth

Brand positioning is the foundational system. Performance amplifies brand positioning. It does not replace it.Many founders think they have a media buying problem when they actually have a brand positioning problem. Beauty, supplement, and longevity brands eventually hit a scaling…

Irena Kojouharova2026.05.31.

Ecom Beauty Research Supplement

What 300 UGC Scripts Reveal About Beauty & Wellness Ads

Most UGC scripts are written on vibes. "Be authentic." "Show the product in your routine." "Make it feel natural." That's not a brief. That's a prayer. We wanted to know what's actually working, not theoretically, not anecdotally, but structurally. So…

Zsolt Farkas2026.05.17.

Longevity Beauty Trends

INNOCOS Paris 2026 Trend Report: What’s Next in Beauty

INNOCOS Paris. April 17. A room full of founders, investors, R&D directors, and clinicians who collectively run or advise some of the most important brands and funds in this space. Across twelve hours of programming - from Euromonitor's market data…

Zsolt Farkas2026.04.26.

Beauty Longevity Trends

The in-cosmetics Global 2026 Trend Report: Floor Signals

Most trend reports are written from press releases. This one isn't. I spent two days at in-cosmetics Global 2026 in Paris — the world's largest ingredient show — interviewing the people who actually build the science behind your favourite beauty…

Zsolt Farkas2026.04.19.

Beauty Trends

Inside BeautyMatter Future50: How Beauty Brands Win in 2026

On March 19th, 2026, BeautyMatter brought together founders, retailers, investors, and operators in New York City for one day of conversations the beauty industry is actually having. Nine sessions. No BS, just pure value. Every panel was different. But one…

Zsolt Farkas2026.03.23.

Beauty Branding

Beauty Product Scaling: Built for Launch, Not Growth

A few years ago, we worked with a brand that had done many things right. They launched with a focused portfolio. The packaging felt premium and distinctive. The formulation had a clear point of view. The first production run went…

Jules Grant2026.03.15.

Beauty Longevity Trends

Top Longevity Trends From INNOCOS Silicon Valley 2026

Silicon Valley doesn’t follow longevity trends. It builds systems. The conversation moves toward tracking, optimization, integration, and systems thinking. Hayes Mansion in San Jose Between Feb 18-20, INNOCOS hosted one of the most high-signal longevity events of the year: the…

Zsolt Farkas2026.02.27.

Beauty Ecom Longevity Supplement Trends

Meta Creative Testing in 2026 – The Andromeda Era

In early 2025, Meta shifted its optimization core with what it internally calls the Andromeda architecture. A next-generation ad selection engine built around deep learning, creative signal interpretation, and context-aware delivery. This wasn’t a minor adjustment to delivery priorities or…

Zsolt Farkas2026.01.16.

Beauty Branding

The Rise of Gen X Beauty: Why 45+ Are Beauty’s Power Buyers

The focus on beauty brand conversation is often around Millennials and Gen Z, but what about Generation X? This generation born between 1965 and 1980 represents a significant, high value segment and opportunity which is often forgotten or overlooked although…

Florence Roghe2026.01.05.