Longevity Archives

INNOCOS Paris 2026 Trend Report: What’s Next in Beauty

INNOCOS Paris. April 17. A room full of founders, investors, R&D directors, and clinicians who collectively run or advise some of the most important brands and funds in this space. Across twelve hours of programming - from Euromonitor's market data…

Zsolt Farkas2026.04.26.

Beauty Longevity Trends

The in-cosmetics Global 2026 Trend Report: Floor Signals

Most trend reports are written from press releases. This one isn't. I spent two days at in-cosmetics Global 2026 in Paris — the world's largest ingredient show — interviewing the people who actually build the science behind your favourite beauty…

Zsolt Farkas2026.04.19.

Beauty Longevity Trends

Top Longevity Trends From INNOCOS Silicon Valley 2026

Silicon Valley doesn’t follow longevity trends. It builds systems. The conversation moves toward tracking, optimization, integration, and systems thinking. Hayes Mansion in San Jose Between Feb 18-20, INNOCOS hosted one of the most high-signal longevity events of the year: the…

Zsolt Farkas2026.02.27.

Ecom Longevity

Longevity Marketing in 2026 – Proof Is The New Hook

This article is based on the guest lecture I delivered at the Geneva College of Longevity Science (GCLS).People come into longevity with huge hopes - more energy, more years, fewer limitations, a sense of control over aging. That demand is…

Zsolt Farkas2026.02.06.

Beauty Ecom Longevity Supplement Trends

Meta Creative Testing in 2026 – The Andromeda Era

In early 2025, Meta shifted its optimization core with what it internally calls the Andromeda architecture. A next-generation ad selection engine built around deep learning, creative signal interpretation, and context-aware delivery. This wasn’t a minor adjustment to delivery priorities or…

Zsolt Farkas2026.01.16.

Longevity Beauty

Why is perimenopause the front door to female longevity?

For most of human history, women didn’t live long enough to experience menopause, let alone the decades beyond it. Today, women spend almost half their lives in a post-reproductive state, yet science and society continue to overlook its impact on…

Yulia Mintchin2025.11.29.

Longevity Beauty

How Longevity Science Is Reshaping Beauty & Wellness in 2026

/This guest article is written by Dr. Dominik Thor, President, Geneva College of Longevity Science./ The meaning of beauty and wellness to consumers is undergoing a profound transformation, as the rise of longevity science means the quest for health longevity…

Dominik Thor2025.11.21.

Longevity Trends

The Future of Longevity & Wellness in the Middle East (2026)

The INNOCOS Longevity Summit Dubai 2025, held at The Palm, brought together leading voices from dermatology, spa, retail, and wellness innovation to explore how longevity is reshaping the beauty and wellness economy in the Middle East. /This report extracts the…

Zsolt Farkas2025.11.14.

Beauty Longevity Trends

INNOCOS Beauty & Longevity Summit 2025 Trend Report

In 2025, longevity is no longer a niche idea, it’s moving to the center of beauty, wellness, and everyday lifestyle. From advanced diagnostics and biotech actives to holistic, identity-driven brands, the industry is transforming. At the INNOCOS Beauty & Longevity…

Zsolt Farkas2025.09.16.

Ecom Beauty Longevity Supplement

How to Scale a DTC Brand – 5 ROAS Fixes + 7 Ways to Scale

One of the biggest misconceptions about how to scale a DTC brand is believing that ROAS and scaling go hand in hand. They don’t. In reality, they often work against each other. We know that ROAS - from a brand’s…

Johanna Szabó2025.04.12.