Lilian Marko

Branding Fashion

Fashion Branding – Unveiling the Power of the Brand Magic Index

In the ever-evolving landscape of fashion branding, understanding how a brand is perceived by its audience is cardinal. This need has given rise to innovative tools and metrics that provide deeper insights into brand positioning and consumer engagement. One such…

Lilian Marko2024.06.23.

pinterest case study with boy jumping from a car

Case Study Fashion

Pinterest Case Study – Driving a 25x Return in 5 Months

Pinterest is often called 'the last positive corner of the internet'. People come to the platform to focus on themselves and not on others. That’s why we think that this platform is significantly undervalued in the marketing mix of lifestyle…

Lilian Marko2024.04.14.

gen z marketing with girl thinking and mirroring

Branding Trends

7+1 Gen Z Marketing Strategies To Implement in 2024

Gen Z marketing has its unique set of rules, often challenging what we previously thought about digital marketing. Our agency showcased itself at the year's largest Gen Z marketing event, Youth Marketing Strategy festival in New York City. We listened…

Lilian Marko2024.04.03.

Branding Ecom

Ecommerce Lifestyle Branding – The Key to Conversion Success

In 2024, ecommerce is your most important place to sell. If you’re a lifestyle brand owner, you probably have a preliminary knowledge of ecomm, so cut the basics. Let’s assume you already have a webstore. If not, pick a Shopify…

Lilian Marko2024.02.22.

Branding

What is a Lifestyle Brand? Secrets to Build Presence in 2025

A lifestyle brand thrives by creating powerful emotional bonds with its customers, offering more than just products – it represents a way of living. In the rapidly changing fashion world, the focus is shifting. BRANDING is now key. The 2024…

Lilian Marko2024.01.11.

Case Study Fashion

Strategy is Everything: Achieving 18X ROAS with TikTok Advertising

About DORKO In our TikTok advertising case study, we focus on a Hungarian streetwear brand that has gained notable traction among the 16 to 30 age group. This brand doesn't just sell clothes. It's become a central spot for fans…

Lilian Marko2023.11.08.

Case Study Fashion

Fashion Case Study – 5 Key Lessons from a Leading Brand

In this fashion case study, we focus on Retro Jeans, a top-tier apparel brand in Central Europe in this fashion case study. Despite turbulent times, Retro Jeans managed to convert difficulty into an advantage. The aim was to boost Return…

Lilian Marko2023.07.10.

Beauty Branding

How Emerging Brands are Shaping the Beauty Market in 2023

The beauty industry, currently valued at over $530 billion globally, is experiencing significant shifts driven by changing consumer behaviors, technological advancements, and growing environmental and ethical consciousness. Amidst this evolving landscape, smaller, uprising brands are emerging as game-changers, leading the…

Lilian Marko2023.05.18.

jewelry marketing case study with girl smoking

Case Study Jewelry

Jewelry Marketing Case Study 2024: Amplifying E-com Success

Background A U.S.-based reputable jewelry brand, which serves as the focal point of our jewelry marketing case study, has been making strides in the online market for some time. With a strong foundation of loyal customers who discovered the brand…

Lilian Marko2023.05.09.

Ecom

5 Expert Tips for Enhancing Design & Usability in Fashion E-commerce Brands

In today's cutthroat fashion industry, it's no longer enough to simply have a visually appealing website. Your online presence needs to captivate your audience, while also providing them with a smooth, seamless experience. We understand the challenges you face, and…

Lilian Marko2023.04.21.

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