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We Analyzed 300 Top Beauty Ads – Here’s What Works in 2025
Beauty

We Analyzed 300 Top Beauty Ads – Here’s What Works in 2025

The best-performing beauty ads aren’t just pretty - they follow data-driven patterns that maximize engagement and revenue. After analyzing 100 top beauty brands’ ads, we discovered the winning ad formats, word choices, and creative strategies that actually work. Forget guesswork, our research reveals exactly which…

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300 beauty ads

We Analyzed 300 Top Beauty Ads – Here’s What Works in 2025

The best-performing beauty ads aren’t just pretty - they follow data-driven patterns that maximize engagement and revenue. After analyzing 100 top beauty brands’ ads, we discovered the winning ad formats, word choices, and creative strategies that actually work. Forget guesswork,…
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300 beauty ads

We Analyzed 300 Top Beauty Ads – Here’s What Works in 2025

The best-performing beauty ads aren’t just pretty - they follow data-driven patterns that maximize engagement and revenue. After analyzing 100 top beauty brands’ ads, we discovered the winning ad formats, word choices, and creative strategies that actually work. Forget guesswork,…
solanie ecommerce growth strategy

Solanie’s eCommerce Growth Strategy: 4-Month ROAS Jump

In the last four months of 2024, we supercharged Solanie’s return on ad spend (ROAS), as part of our ecommerce growth strategy, boosting it by 2.5 on Google and reaching 9.6X with a strategic paid media approach. Meanwhile, over on…
beauty trends 2025 black woman with shiny skin

The Strategic Guide to Beauty Trends 2025 for Beauty Brands

At Evolut, we’ve analyzed 50+ TikTok beauty trends 2025 videos from the most known experts and professionals (like Dr. Mamina Turegano or ‘Ron Chemist’ - the chemist behind Hailey Bieber’s Rhode). We also did an extensive Reddit research to uncover key…
beauty branding woman in bath

Beauty Branding Strategy: Getting 8X ROAS and Doubled Sales

In 2025, the rules of beauty branding are shifting, with consumers demanding authenticity, more diversity in content, and emotional boost from beauty brands. This article also includes a case study exploring how Evolut applied these principles to transform the growth…
ugc videos with girl smiling

UGC Videos – The Future of Authentic Lifestyle Marketing

User-Generated Content (UGC) videos aren't a new phenomenon, they've just evolved over time. In the past, we might have called these creators brand ambassadors or influencers, but the essence has always been the same: real people sharing real experiences. UGC…
skincare branding cover with girls doing selfie

Skincare Branding: 5 Strategies to Double Your Revenue

In this article, we will explore 5 proven strategies designed to help your skincare brand strengthen its identity, optimize marketing efforts, and ultimately, achieve ambitious growth targets in your skincare branding. In the competitive world of skincare, achieving steady growth…
elf beauty marketing woman mouth holding fire

The e.l.f. Beauty Marketing Blueprint – Key Lessons to Lead the Market in 2025

In 2004, E.l.f. (eyes, lips, face) Cosmetics revolutionized beauty marketing with its radical idea of selling $1 lipstick online. Founded by Joey and Alan Shamah, E.l.f. offered affordable, quality makeup, challenging the norm of expensive store-bought products. Quickly gaining traction,…
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The beauty industry, currently valued at over $530 billion globally, is experiencing significant shifts driven by changing consumer behaviors, technological advancements, and growing environmental and ethical consciousness. Amidst this evolving landscape, smaller, uprising brands are emerging as game-changers, leading the…

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ugc videos with girl smiling

UGC Videos – The Future of Authentic Lifestyle Marketing

User-Generated Content (UGC) videos aren't a new phenomenon, they've just evolved over time. In the past, we might have called these creators brand ambassadors or influencers, but the essence has always been the same: real people sharing real experiences. UGC…
Supplement case study

Supplement Case Study: 52% Growth in Just 3 Months

A Supplement case study In this supplement study, we focus on our brand, a leading player in the health and wellness industry. Despite facing challenges from an oversaturated market and fluctuating customer trends, we managed to pivot these obstacles into…

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jewellery marketing girl is looking into the camera

Jewellery Marketing in 2025 – Strategies & Challenges

The jewellery industry is more competitive than ever. Brands are fighting for attention in an oversaturated market, where digital ads are expensive, retailers are struggling, and consumers are more selective about what they buy. At Scoop International Fashion Show, we…
jewellery trends 2025 woman looking right in jewellery

Jewellery Trends in 2025 – Insights & Key Styles from Scoop

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fashion branding girl is in the shadow

Fashion Branding – Unveiling the Power of the Brand Magic Index

In the ever-evolving landscape of fashion branding, understanding how a brand is perceived by its audience is cardinal. This need has given rise to innovative tools and metrics that provide deeper insights into brand positioning and consumer engagement. One such…
pinterest case study with boy jumping from a car

Pinterest Case Study – Driving a 25x Return in 5 Months

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Luxury Marketing in 2025 – Facets of a Luxury Brand

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