The focus on beauty brand conversation is often around Millennials and Gen Z, but what about Generation X? This generation born between 1965 and 1980 represents a significant, high value segment and opportunity which is often forgotten or overlooked although this generation sits with financial…
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The focus on beauty brand conversation is often around Millennials and Gen Z, but what…
In this guest article, retail and storytelling expert Arif Isikgun explores how emotional storytelling drives…
In 2025, the conversation around perfume has shifted from glamour and seduction to care and…
In today’s fast-paced digital world, beauty branding in 2025 means racing to stay relevant through…
13 years ago, PIXIBOX was born as Hungary’s very first beauty box, a pioneering step…
Walk into any beauty aisle, open TikTok, or browse an online store, and you’ll find…
The jewellery industry is more competitive than ever. Brands are fighting for attention in an…
This blog is tailored for lifestyle entrepreneurs and marketers eager to learn more about lifestyle marketing. It features detailed case studies from Evolut and various trend reports, top performing ad researches and case studies.
You will find four main categories: Branding, Ecom, Trends, and Case Studies. Within these categories, you can filter the articles based on subcategories such as beauty, supplements and longevity, the niches we work in.
Here, you’ll find over 50 articles, and the collection is continually growing. Enjoy!
This report analyzes 500 of the highest-performing paid beauty ads across Meta. We reveal which…
The INNOCOS Longevity Summit Dubai 2025, held at The Palm, brought together leading voices from…
The Middle East has long been known for its love of luxury and aesthetics, but…
In 2025, longevity is no longer a niche idea, it’s moving to the center of…
We dove deep into the world of performance advertising to uncover what truly drives results…
In the next sections, we’ll break down the biggest beauty trends from the Business of…
If there's one place to witness the pulse of the global supplement industry, it's Vitafoods…
The focus on beauty brand conversation is often around Millennials and Gen Z, but what…
This report analyzes 500 of the highest-performing paid beauty ads across Meta. We reveal which…
For most of human history, women didn’t live long enough to experience menopause, let alone…
/This guest article is written by Dr. Dominik Thor, President, Geneva College of Longevity Science./…
The Middle East has long been known for its love of luxury and aesthetics, but…
In this guest article, retail and storytelling expert Arif Isikgun explores how emotional storytelling drives…
In 2025, longevity is no longer a niche idea, it’s moving to the center of…
For most of human history, women didn’t live long enough to experience menopause, let alone…
/This guest article is written by Dr. Dominik Thor, President, Geneva College of Longevity Science./…
The INNOCOS Longevity Summit Dubai 2025, held at The Palm, brought together leading voices from…
In 2025, longevity is no longer a niche idea, it’s moving to the center of…
One of the biggest misconceptions about how to scale a DTC brand is believing that…
We dove deep into the world of performance advertising to uncover what truly drives results…
If there's one place to witness the pulse of the global supplement industry, it's Vitafoods…
We analyzed over 500 top-performing Meta ads from 50 leading supplement brands across 10 countries…
One of the biggest misconceptions about how to scale a DTC brand is believing that…
User-Generated Content (UGC) videos aren't a new phenomenon, they've just evolved over time. In the…
A Supplement case study In this supplement study, we focus on our brand, a leading…
