BeautyMatter Next50 is the biggest event on its calendar: two days in Los Angeles, 450 beauty executives and the 50 brands BeautyMatter expects to shape the next decade. I went for one simple reason, to: Look for signals of what the beauty buyer of 2027…
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Brand positioning is the foundational system. Performance amplifies brand positioning. It does not replace it.Many…
A few years ago, we worked with a brand that had done many things right. …
The focus on beauty brand conversation is often around Millennials and Gen Z, but what…
In this guest article, retail and storytelling expert Arif Isikgun explores how emotional storytelling drives…
In 2025, the conversation around perfume has shifted from glamour and seduction to care and…
In today’s fast-paced digital world, beauty branding in 2025 means racing to stay relevant through…
This blog is tailored for beauty & wellness executives and marketers eager to learn more about deep ad research and the latest marketing trends in these niche fields. It features detailed case studies from Evolut and various trend reports and top performing ad researches.
You will find main categories. Within these categories, you can filter the articles based on subcategories such as beauty, supplements and longevity, the niches we work in.
Here, you’ll find over 60 articles, and the collection is continually growing. Enjoy!
BeautyMatter Next50 is the biggest event on its calendar: two days in Los Angeles, 450…
Longevity stopped being a trend in beauty some time ago. In 2026 it is the…
Last year, we analyzed 500 of the best-performing supplement ads on Meta. The average top…
Vitafoods Europe 2026 has become one of the clearest indicators of where the global supplement…
INNOCOS Paris. April 17. A room full of founders, investors, R&D directors, and clinicians who…
Most trend reports are written from press releases. This one isn't. I spent two days…
On March 19th, 2026, BeautyMatter brought together founders, retailers, investors, and operators in New York…
BeautyMatter Next50 is the biggest event on its calendar: two days in Los Angeles, 450…
It's a tradition at Evolut: once or twice a year, we go deep down the…
Longevity stopped being a trend in beauty some time ago. In 2026 it is the…
Most beauty and supplement founders in the €500K–5M range aren't short on data. Their ad…
Same account. Roughly the same ~$30K/month ad spend. 57% fewer clicks and Meta-attributed revenue up…
The wellness industry has always sold aspiration. The longevity wellness industry sells something even more…
Brand positioning is the foundational system. Performance amplifies brand positioning. It does not replace it.Many…
Longevity stopped being a trend in beauty some time ago. In 2026 it is the…
The wellness industry has always sold aspiration. The longevity wellness industry sells something even more…
INNOCOS Paris. April 17. A room full of founders, investors, R&D directors, and clinicians who…
Most trend reports are written from press releases. This one isn't. I spent two days…
Silicon Valley doesn’t follow longevity trends. It builds systems. The conversation moves toward tracking, optimization,…
This article is based on the guest lecture I delivered at the Geneva College of…
In early 2025, Meta shifted its optimization core with what it internally calls the Andromeda…
Most beauty and supplement founders in the €500K–5M range aren't short on data. Their ad…
Last year, we analyzed 500 of the best-performing supplement ads on Meta. The average top…
Most UGC scripts are written on vibes. "Be authentic." "Show the product in your routine." …
Vitafoods Europe 2026 has become one of the clearest indicators of where the global supplement…
In early 2025, Meta shifted its optimization core with what it internally calls the Andromeda…
We dove deep into the world of performance advertising to uncover what truly drives results…
If there's one place to witness the pulse of the global supplement industry, it's Vitafoods…
It's a tradition at Evolut: once or twice a year, we go deep down the…
Last year, we analyzed 500 of the best-performing supplement ads on Meta. The average top…
Most UGC scripts are written on vibes. "Be authentic." "Show the product in your routine." …
UGC has become the default creative format for ecommerce paid social. In beauty and health,…
This report analyzes 500 of the highest-performing paid beauty ads across Meta. We reveal which…
We dove deep into the world of performance advertising to uncover what truly drives results…
We analyzed over 500 top-performing Meta ads from 50 leading supplement brands across 10 countries…
