UGC has become the default creative format for ecommerce paid social. In beauty and health, UGC is the trust layer between claims and conversion. But most “best practices” are still based on stories - a few winning ads, a few bad creator experiences, and a…
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The focus on beauty brand conversation is often around Millennials and Gen Z, but what…
In this guest article, retail and storytelling expert Arif Isikgun explores how emotional storytelling drives…
In 2025, the conversation around perfume has shifted from glamour and seduction to care and…
In today’s fast-paced digital world, beauty branding in 2025 means racing to stay relevant through…
13 years ago, PIXIBOX was born as Hungary’s very first beauty box, a pioneering step…
Walk into any beauty aisle, open TikTok, or browse an online store, and you’ll find…
The jewellery industry is more competitive than ever. Brands are fighting for attention in an…
This blog is tailored for lifestyle entrepreneurs and marketers eager to learn more about lifestyle marketing. It features detailed case studies from Evolut and various trend reports, top performing ad researches and case studies.
You will find four main categories: Branding, Ecom, Trends, and Case Studies. Within these categories, you can filter the articles based on subcategories such as beauty, supplements and longevity, the niches we work in.
Here, you’ll find over 50 articles, and the collection is continually growing. Enjoy!
UGC has become the default creative format for ecommerce paid social. In beauty and health,…
Silicon Valley doesn’t follow longevity trends. It builds systems. The conversation moves toward tracking, optimization,…
In early 2025, Meta shifted its optimization core with what it internally calls the Andromeda…
This report analyzes 500 of the highest-performing paid beauty ads across Meta. We reveal which…
The INNOCOS Longevity Summit Dubai 2025, held at The Palm, brought together leading voices from…
The Middle East has long been known for its love of luxury and aesthetics, but…
In 2025, longevity is no longer a niche idea, it’s moving to the center of…
Silicon Valley doesn’t follow longevity trends. It builds systems. The conversation moves toward tracking, optimization,…
In early 2025, Meta shifted its optimization core with what it internally calls the Andromeda…
The focus on beauty brand conversation is often around Millennials and Gen Z, but what…
This report analyzes 500 of the highest-performing paid beauty ads across Meta. We reveal which…
For most of human history, women didn’t live long enough to experience menopause, let alone…
/This guest article is written by Dr. Dominik Thor, President, Geneva College of Longevity Science./…
The Middle East has long been known for its love of luxury and aesthetics, but…
Silicon Valley doesn’t follow longevity trends. It builds systems. The conversation moves toward tracking, optimization,…
This article is based on the guest lecture I delivered at the Geneva College of…
In early 2025, Meta shifted its optimization core with what it internally calls the Andromeda…
For most of human history, women didn’t live long enough to experience menopause, let alone…
/This guest article is written by Dr. Dominik Thor, President, Geneva College of Longevity Science./…
The INNOCOS Longevity Summit Dubai 2025, held at The Palm, brought together leading voices from…
In 2025, longevity is no longer a niche idea, it’s moving to the center of…
In early 2025, Meta shifted its optimization core with what it internally calls the Andromeda…
We dove deep into the world of performance advertising to uncover what truly drives results…
If there's one place to witness the pulse of the global supplement industry, it's Vitafoods…
We analyzed over 500 top-performing Meta ads from 50 leading supplement brands across 10 countries…
One of the biggest misconceptions about how to scale a DTC brand is believing that…
User-Generated Content (UGC) videos aren't a new phenomenon, they've just evolved over time. In the…
A Supplement case study In this supplement study, we focus on our brand, a leading…
