In the next sections, we’ll break down the biggest beauty trends from the Business of Fashion Beauty Report 2025 and add Evolut’s lens: (1) What they really mean, (2) Why they matter, (3) And how brands like yours can turn…
Zsolt Farkas2025.07.29.
In today’s fast-paced digital world, beauty branding in 2025 means racing to stay relevant through a nonstop stream of product launches. Gen Z and Millennials demand real-time innovation. At this year’s Cosmoprof Bologna, an international stage for the beauty industry,…
Zsolt Farkas2025.06.15.
If there's one place to witness the pulse of the global supplement industry, it's Vitafoods Europe. The 2025 edition brought together over 1400 exhibitors, and 22000 attendees from more than 160 countries, giving a crystal-clear view of what’s next in…
Zsolt Farkas2025.05.28.
We analyzed over 500 top-performing Meta ads from 50 leading supplement brands across 10 countries and various subcategories, including drink powders, capsules, gummies, and functional snacks. This deep dive includes both legacy players and fast-growing DTC challengers, offering a comprehensive…
Zsolt Farkas2025.05.02.
Walk into any beauty aisle, open TikTok, or browse an online store, and you’ll find yourself instantly overwhelmed. Not by lack of quality, but by excess. Thousands of brands promise glow, purity, clinical results, “clean” formulas, emotional uplift, and cultural…
Zsolt Farkas2025.04.21.
Modern consumers move like bees - buzzing from brand to brand, trying out formulas, textures, and promises. But once they find something that truly works, they stay loyal. That was one of the clearest insights from Cosmoprof Bologna 2025, where…
Zsolt Farkas2025.03.30.
The best-performing beauty ads aren’t just pretty - they follow data-driven patterns that maximize engagement and revenue. After analyzing 100 top beauty brands’ ads, we discovered the winning ad formats, word choices, and creative strategies that actually work. Forget guesswork,…
Zsolt Farkas2025.02.26.
The jewellery industry is more competitive than ever. Brands are fighting for attention in an oversaturated market, where digital ads are expensive, retailers are struggling, and consumers are more selective about what they buy. At Scoop International Fashion Show, we…
Zsolt Farkas2025.02.20.
In the last four months of 2024, we supercharged Solanie’s return on ad spend (ROAS), as part of our ecommerce growth strategy, boosting it by 2.5 on Google and reaching 9.6X with a strategic paid media approach. Meanwhile, over on…
Zsolt Farkas2025.02.16.
