Last year, we analyzed 500 of the best-performing supplement ads on Meta. The average top performer ran for 215 days. We did it again. This year the number is 393. In 12 months, the benchmark for a winning supplement ad…
Zsolt Farkas2026.05.31.
Vitafoods Europe 2026 has become one of the clearest indicators of where the global supplement industry is heading next. 1,400+ exhibitors, 22,000+ attendees, and brands from 160+ countries gathering around one question: what will consumers want next?For years, the category…
Zsolt Farkas2026.05.10.
In early 2025, Meta shifted its optimization core with what it internally calls the Andromeda architecture. A next-generation ad selection engine built around deep learning, creative signal interpretation, and context-aware delivery. This wasn’t a minor adjustment to delivery priorities or…
Zsolt Farkas2026.01.16.
We dove deep into the world of performance advertising to uncover what truly drives results for supplement brands. If you're running Meta ads for a supplement brand, here's what's actually working right now. This time, we analyzed the top-performing supplement…
Zsolt Farkas2025.08.27.
If there's one place to witness the pulse of the global supplement industry, it's Vitafoods Europe. The 2025 edition brought together over 1400 exhibitors, and 22000 attendees from more than 160 countries, giving a crystal-clear view of what’s next in…
Zsolt Farkas2025.05.28.
We analyzed over 500 top-performing Meta ads from 50 leading supplement brands across 10 countries and various subcategories, including drink powders, capsules, gummies, and functional snacks. This deep dive includes both legacy players and fast-growing DTC challengers, offering a comprehensive…
Zsolt Farkas2025.05.02.
One of the biggest misconceptions about how to scale a DTC brand is believing that ROAS and scaling go hand in hand. They don’t. In reality, they often work against each other. We know that ROAS - from a brand’s…
Zsolt Farkas2025.04.12.
User-Generated Content (UGC) videos aren't a new phenomenon, they've just evolved over time. In the past, we might have called these creators brand ambassadors or influencers, but the essence has always been the same: real people sharing real experiences. UGC…
Zsolt Farkas2024.08.18.
A Supplement case study In this supplement study, we focus on our brand, a leading player in the health and wellness industry. Despite facing challenges from an oversaturated market and fluctuating customer trends, we managed to pivot these obstacles into…
Zsolt Farkas2024.01.22.
