Zsolt Farkas - CEO of Evolut

paris retail week Galeries Lafayette roof

Trends

Paris Retail Week – The Most Important Retail Trends in 2024

Paris Retail Week brought numerous new trends to the table and vast insights about the right usage of AI in retail and commerce technologies. From Vestiaire Collective’s predictive analytics, through Zalando’s AI-based personal shoppers, to LVMH’s payment authorization rates, the…

Zsolt Farkas2024.09.20.

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Ecom

The Ultimate Guide to Email Marketing for Shopify 2025

The effectiveness of email marketing for Shopify is often questioned, yet recent 2024 data reaffirms its status as a vital and highly impactful marketing tool. Email continues to deliver substantial ROI, consistently ranking among the top three channels for generating…

Zsolt Farkas2024.08.20.

Branding Beauty Supplement

UGC Videos – The Future of Authentic Lifestyle Marketing

User-Generated Content (UGC) videos aren't a new phenomenon, they've just evolved over time. In the past, we might have called these creators brand ambassadors or influencers, but the essence has always been the same: real people sharing real experiences. UGC…

Zsolt Farkas2024.08.18.

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Beauty Branding

Skincare Branding: 5 Strategies to Double Your Revenue

In this article, we will explore 5 proven strategies designed to help your skincare brand strengthen its identity, optimize marketing efforts, and ultimately, achieve ambitious growth targets in your skincare branding. In the competitive world of skincare, achieving steady growth…

Zsolt Farkas2024.08.04.

Trends Ecom

Top 2024 ROAS Benchmarks for Ecommerce Stores

In the competitive world of ecommerce, ROAS (Return on Ad Spend) is the key metric. For Shopify brands who are seeking rapid, sustainable growth, mastering ROAS in marketing is crucial. In this article, we show you ROAS benchmarks and share…

Zsolt Farkas2024.07.11.

Branding

Starting a Lifestyle Brand – Your Ultimate 2025 Guide

Welcome to the world of lifestyle branding, where you have the power to create your own empire. Whether you're passionate about supplement, fashion, beauty, or any other niche, starting a lifestyle brand allows you to share your unique vision with…

Zsolt Farkas2024.07.04.

elf beauty marketing woman mouth holding fire

Case Study Beauty

The e.l.f. Beauty Marketing Blueprint – Key Lessons to Lead the Market in 2025

In 2004, E.l.f. (eyes, lips, face) Cosmetics revolutionized beauty marketing with its radical idea of selling $1 lipstick online. Founded by Joey and Alan Shamah, E.l.f. offered affordable, quality makeup, challenging the norm of expensive store-bought products. Quickly gaining traction,…

Zsolt Farkas2024.06.24.

Branding

How a Lifestyle Branding Agency Can Transform Your Business

Having a strong brand identity is crucial. A lifestyle branding agency focuses on creating and growing your brand based on your niche-specific needs and goals. This blog post explores the unique benefits of partnering with a specialized lifestyle branding agency…

Zsolt Farkas2024.06.17.

omnipresence strategy woman holding her face

Branding Ecom

Omnipresence Strategy in 2025 – Mastering Market Domination

Why do customers buy? We all eventually ask this question when we try to understand the mind of the customer. There can be many reasons, but one thing is sure. They are convinced that all the aspects of your product…

Zsolt Farkas2024.06.07.

Trends

Gen Z Marketing Trends: Adapting Your Strategy to Thrive in 2024

In the ever-evolving world of marketing, one thing has become clear: Gen Z has broken the traditional marketing funnel. Unlike previous generations, Gen Z’s buying behaviors and preferences have redefined how brands need to interact with their community. Let’s dive…

Zsolt Farkas2024.06.02.