Longevity Archives

Why is perimenopause the front door to female longevity?

For most of human history, women didn’t live long enough to experience menopause, let alone the decades beyond it. Today, women spend almost half their lives in a post-reproductive state, yet science and society continue to overlook its impact on…

Yulia Mintchin2025.11.29.

Longevity Beauty

How Longevity Science Is Reshaping Beauty & Wellness in 2026

/This guest article is written by Dr. Dominik Thor, President, Geneva College of Longevity Science./ The meaning of beauty and wellness to consumers is undergoing a profound transformation, as the rise of longevity science means the quest for health longevity…

Dominik Thor2025.11.21.

Longevity Trends

The Future of Longevity & Wellness in the Middle East (2026)

The INNOCOS Longevity Summit Dubai 2025, held at The Palm, brought together leading voices from dermatology, spa, retail, and wellness innovation to explore how longevity is reshaping the beauty and wellness economy in the Middle East. /This report extracts the…

Zsolt Farkas2025.11.14.

Beauty Longevity Trends

INNOCOS Beauty & Longevity Summit 2025 Trend Report

In 2025, longevity is no longer a niche idea, it’s moving to the center of beauty, wellness, and everyday lifestyle. From advanced diagnostics and biotech actives to holistic, identity-driven brands, the industry is transforming. At the INNOCOS Beauty & Longevity…

Zsolt Farkas2025.09.16.

Ecom Beauty Longevity Supplement

How to Scale a DTC Brand – 5 ROAS Fixes + 7 Ways to Scale

One of the biggest misconceptions about how to scale a DTC brand is believing that ROAS and scaling go hand in hand. They don’t. In reality, they often work against each other. We know that ROAS - from a brand’s…

Johanna Szabó2025.04.12.