In the next sections, we’ll break down the biggest beauty trends from the Business of Fashion Beauty Report 2025 and add Evolut’s lens: (1) What they really mean, (2) Why they matter, (3) And how brands like yours can turn…
Zsolt Farkas2025.07.29.
At IN-COSMETIC GLOBAL in Amsterdam, the leading event for cosmetics and personal care ingredients, I had the chance to attend a fascinating session to better understand the consumer of the future. The session, led by Mintel, titled “Think Slow, Move…
Elena Frisa2025.04.27.
Modern consumers move like bees - buzzing from brand to brand, trying out formulas, textures, and promises. But once they find something that truly works, they stay loyal. That was one of the clearest insights from Cosmoprof Bologna 2025, where…
Zsolt Farkas2025.03.30.
The jewellery industry is evolving rapidly, so we attended Scoop International in London (organized by Karen Radley), a dazzling event showcasing hundreds of emerging fashion and jewellery designers to uncover the biggest jewellery trends to watch in 2025.We interviewed all…
Zsolt Farkas2025.02.14.
At Evolut, we’ve analyzed 50+ TikTok beauty trends 2025 videos from the most known experts and professionals (like Dr. Mamina Turegano or ‘Ron Chemist’ - the chemist behind Hailey Bieber’s Rhode). We also did an extensive Reddit research to uncover key…
Zsolt Farkas2025.02.04.
TikTok shaped the marketing industry upside down. TikTok Shop initially launched in 2021 in the UK and gradually expanded to other regions before officially debuting in the US in September 2023. By late 2023, it had already generated substantial sales…
Zsolt Farkas2024.11.25.
During the last few years, Black Friday, which was once only a day, has turned into a week and eventually a month of insane discounts, sales stunts, and aggressive campaigns. At this time, CPMs are on the roof, brands want…
Zsolt Farkas2024.10.19.
Review marketing, especially in ecommerce, is an undervalued part of the mix. Brand authenticity is all about being real and staying true to your values, both as a business and in how you treat your customers. It’s about being transparent,…
Zsolt Farkas2024.09.27.
Paris Retail Week brought numerous new trends to the table and vast insights about the right usage of AI in retail and commerce technologies. From Vestiaire Collective’s predictive analytics, through Zalando’s AI-based personal shoppers, to LVMH’s payment authorization rates, the…
Zsolt Farkas2024.09.20.
