Trends Category Articles - Evolut Lifestyle Marketing Blog

Supplement Trends

The Future of Longevity & Wellness in the Middle East (2026)

The INNOCOS Longevity Summit Dubai 2025, held at The Palm, brought together leading voices from dermatology, spa, retail, and wellness innovation to explore how longevity is reshaping the beauty and wellness economy in the Middle East. /This report extracts the…

Zsolt Farkas2025.11.14.

Beauty Trends

Beautyworld Middle East 2025 Trend & Expansion Report

The Middle East has long been known for its love of luxury and aesthetics, but in 2025, it's proving to be one of the most dynamic, trend-setting beauty markets in the world. From Dubai’s beauty-savvy Gen Z consumers to Saudi…

Zsolt Farkas2025.11.06.

Supplement Beauty Trends

INNOCOS Beauty & Longevity Summit 2025 Trend Report

In 2025, longevity is no longer a niche idea, it’s moving to the center of beauty, wellness, and everyday lifestyle. From advanced diagnostics and biotech actives to holistic, identity-driven brands, the industry is transforming. At the INNOCOS Beauty & Longevity…

Zsolt Farkas2025.09.16.

Supplement Trends

2025 Top Supplement Ads – Intelligence Report

We dove deep into the world of performance advertising to uncover what truly drives results for supplement brands. This time, we analyzed the top-performing supplement ads from 50 global brands, placing greater emphasis on longevity-focused companies specifically. Brands with real…

Zsolt Farkas2025.08.27.

Beauty Trends

Top Beauty Trends from the Business of Fashion Report 2025

In the next sections, we’ll break down the biggest beauty trends from the Business of Fashion Beauty Report 2025 and add Evolut’s lens: (1) What they really mean, (2) Why they matter, (3) And how brands like yours can turn…

Zsolt Farkas2025.07.29.

Supplement Trends

Vitafoods Europe 2025: Key Supplement Industry Trends

If there's one place to witness the pulse of the global supplement industry, it's Vitafoods Europe. The 2025 edition brought together over 1400 exhibitors, and 22000 attendees from more than 160 countries, giving a crystal-clear view of what’s next in…

Zsolt Farkas2025.05.28.

Beauty Trends

The Future of Beauty – Mintel’s Vision for 2025

At IN-COSMETIC GLOBAL in Amsterdam, the leading event for cosmetics and personal care ingredients, I had the chance to attend a fascinating session to better understand the consumer of the future. The session, led by Mintel, titled “Think Slow, Move…

Elena Frisa2025.04.27.

Beauty Trends

Cosmoprof Bologna 2025 – The Trends Shaping Beauty Now

Modern consumers move like bees - buzzing from brand to brand, trying out formulas, textures, and promises. But once they find something that truly works, they stay loyal. That was one of the clearest insights from Cosmoprof Bologna 2025, where…

Zsolt Farkas2025.03.30.

jewellery trends 2025 woman looking right in jewellery

Jewelry Trends

Jewellery Trends in 2025 – Insights & Key Styles from Scoop

The jewellery industry is evolving rapidly, so we attended Scoop International in London (organized by Karen Radley), a dazzling event showcasing hundreds of emerging fashion and jewellery designers to uncover the biggest jewellery trends to watch in 2025.We interviewed all…

Zsolt Farkas2025.02.14.

Beauty Trends

The Strategic Guide to Beauty Trends 2025 for Beauty Brands

At Evolut, we’ve analyzed 50+ TikTok beauty trends 2025 videos from the most known experts and professionals (like Dr. Mamina Turegano or ‘Ron Chemist’ - the chemist behind Hailey Bieber’s Rhode). We also did an extensive Reddit research to uncover key…

Zsolt Farkas2025.02.04.