Trends Category Articles - Evolut Lifestyle Marketing Blog

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Supplement Trends

Vitafoods Europe 2025: Key Supplement Industry Trends

If there's one place to witness the pulse of the global supplement industry, it's Vitafoods Europe. The 2025 edition brought together over 1400 exhibitors, and 22000 attendees from more than 160 countries, giving a crystal-clear view of what’s next in…

Zsolt Farkas2025.05.28.

Beauty Trends

The Future of Beauty – Mintel’s Vision for 2025

At IN-COSMETIC GLOBAL in Amsterdam, the leading event for cosmetics and personal care ingredients, I had the chance to attend a fascinating session to better understand the consumer of the future. The session, led by Mintel, titled “Think Slow, Move…

Elena Frisa2025.04.27.

Beauty Trends

Cosmoprof Bologna 2025 – The Trends Shaping Beauty Now

Modern consumers move like bees - buzzing from brand to brand, trying out formulas, textures, and promises. But once they find something that truly works, they stay loyal. That was one of the clearest insights from Cosmoprof Bologna 2025, where…

Zsolt Farkas2025.03.30.

jewellery trends 2025 woman looking right in jewellery

Jewelry Trends

Jewellery Trends in 2025 – Insights & Key Styles from Scoop

The jewellery industry is evolving rapidly, so we attended Scoop International in London (organized by Karen Radley), a dazzling event showcasing hundreds of emerging fashion and jewellery designers to uncover the biggest jewellery trends to watch in 2025.We interviewed all…

Zsolt Farkas2025.02.14.

Beauty Trends

The Strategic Guide to Beauty Trends 2025 for Beauty Brands

At Evolut, we’ve analyzed 50+ TikTok beauty trends 2025 videos from the most known experts and professionals (like Dr. Mamina Turegano or ‘Ron Chemist’ - the chemist behind Hailey Bieber’s Rhode). We also did an extensive Reddit research to uncover key…

Zsolt Farkas2025.02.04.

tiktok marketing curly hair guy looking at the camera

Trends

TikTok Marketing Trends in 2025 – The Ultimate Guide

TikTok shaped the marketing industry upside down. TikTok Shop initially launched in 2021 in the UK and gradually expanded to other regions before officially debuting in the US in September 2023. By late 2023, it had already generated substantial sales…

Zsolt Farkas2024.11.25.

Trends Ecom

BFCM 2024 Reinvented: Eco Friday’s Purpose-Driven Approach

During the last few years, Black Friday, which was once only a day, has turned into a week and eventually a month of insane discounts, sales stunts, and aggressive campaigns. At this time, CPMs are on the roof, brands want…

Zsolt Farkas2024.10.19.

review marketing with two motorist fist bumping each other

Trends Ecom

Review Marketing – How to Build Customer Trust in 2025

Review marketing, especially in ecommerce, is an undervalued part of the mix. Brand authenticity is all about being real and staying true to your values, both as a business and in how you treat your customers. It’s about being transparent,…

Zsolt Farkas2024.09.27.

paris retail week Galeries Lafayette roof

Trends

Paris Retail Week – The Most Important Retail Trends in 2024

Paris Retail Week brought numerous new trends to the table and vast insights about the right usage of AI in retail and commerce technologies. From Vestiaire Collective’s predictive analytics, through Zalando’s AI-based personal shoppers, to LVMH’s payment authorization rates, the…

Zsolt Farkas2024.09.20.

Trends Ecom

Top 2024 ROAS Benchmarks for Ecommerce Stores

In the competitive world of ecommerce, ROAS (Return on Ad Spend) is the key metric. For Shopify brands who are seeking rapid, sustainable growth, mastering ROAS in marketing is crucial. In this article, we show you ROAS benchmarks and share…

Zsolt Farkas2024.07.11.

Trends

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