Trends Category Articles - Evolut Lifestyle Marketing Blog

jewellery trends 2025 woman looking right in jewellery

Jewelry Trends

Jewellery Trends in 2025 – Insights & Key Styles from Scoop

The jewellery industry is evolving rapidly, so we attended Scoop International in London (organized by Karen Radley), a dazzling event showcasing hundreds of emerging fashion and jewellery designers to uncover the biggest jewellery trends to watch in 2025.We interviewed all…

Zsolt Farkas2025.02.14.

Beauty Trends

The Strategic Guide to Beauty Trends 2025 for Beauty Brands

At Evolut, we’ve analyzed 50+ TikTok beauty trends 2025 videos from the most known experts and professionals (like Dr. Mamina Turegano or ‘Ron Chemist’ - the chemist behind Hailey Bieber’s Rhode). We also did an extensive Reddit research to uncover key…

Zsolt Farkas2025.02.04.

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Trends

TikTok Marketing Trends in 2025 – The Ultimate Guide

TikTok shaped the marketing industry upside down. TikTok Shop initially launched in 2021 in the UK and gradually expanded to other regions before officially debuting in the US in September 2023. By late 2023, it had already generated substantial sales…

Zsolt Farkas2024.11.25.

Trends Ecom

BFCM 2024 Reinvented: Eco Friday’s Purpose-Driven Approach

During the last few years, Black Friday, which was once only a day, has turned into a week and eventually a month of insane discounts, sales stunts, and aggressive campaigns. At this time, CPMs are on the roof, brands want…

Zsolt Farkas2024.10.19.

review marketing with two motorist fist bumping each other

Trends Ecom

Review Marketing – How to Build Customer Trust in 2025

Review marketing, especially in ecommerce, is an undervalued part of the mix. Brand authenticity is all about being real and staying true to your values, both as a business and in how you treat your customers. It’s about being transparent,…

Zsolt Farkas2024.09.27.

paris retail week Galeries Lafayette roof

Trends

Paris Retail Week – The Most Important Retail Trends in 2024

Paris Retail Week brought numerous new trends to the table and vast insights about the right usage of AI in retail and commerce technologies. From Vestiaire Collective’s predictive analytics, through Zalando’s AI-based personal shoppers, to LVMH’s payment authorization rates, the…

Zsolt Farkas2024.09.20.

Trends Ecom

Top 2024 ROAS Benchmarks for Ecommerce Stores

In the competitive world of ecommerce, ROAS (Return on Ad Spend) is the key metric. For Shopify brands who are seeking rapid, sustainable growth, mastering ROAS in marketing is crucial. In this article, we show you ROAS benchmarks and share…

Zsolt Farkas2024.07.11.

Trends

Gen Z Marketing Trends: Adapting Your Strategy to Thrive in 2024

In the ever-evolving world of marketing, one thing has become clear: Gen Z has broken the traditional marketing funnel. Unlike previous generations, Gen Z’s buying behaviors and preferences have redefined how brands need to interact with their community. Let’s dive…

Zsolt Farkas2024.06.02.

gen z marketing with girl thinking and mirroring

Branding Trends

7+1 Gen Z Marketing Strategies To Implement in 2024

Gen Z marketing has its unique set of rules, often challenging what we previously thought about digital marketing. Our agency showcased itself at the year's largest Gen Z marketing event, Youth Marketing Strategy festival in New York City. We listened…

Lilian Marko2024.04.03.

midjourney prompt hacks with girl numbers on her face

Trends

9 Midjourney Prompt Hacks for Rockstar Social Media Images

In the ever-evolving digital landscape, the way we create and consume content has been dramatically transformed. Midjourney prompt hacks are now surfacing as a novel approach to this transformation. Where once we relied solely on human imagination and skill to…

Zsolt Farkas2023.05.23.

Trends

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