Trends

TikTok shaped the marketing industry upside down. TikTok Shop initially launched in 2021 in the UK and gradually expanded to other regions before officially debuting in the US in September 2023. By late 2023, it had already generated substantial sales…

Paris Retail Week brought numerous new trends to the table and vast insights about the right usage of AI in retail and commerce technologies. From Vestiaire Collective’s predictive analytics, through Zalando’s AI-based personal shoppers, to LVMH’s payment authorization rates, the…

In the ever-evolving world of marketing, one thing has become clear: Gen Z has broken the traditional marketing funnel. Unlike previous generations, Gen Z’s buying behaviors and preferences have redefined how brands need to interact with their community. Let’s dive…

In the ever-evolving digital landscape, the way we create and consume content has been dramatically transformed. Midjourney prompt hacks are now surfacing as a novel approach to this transformation. Where once we relied solely on human imagination and skill to…