Beauty Category Articles - Evolut Lifestyle Marketing Blog

Beauty Trends

The Future of Beauty – Mintel’s Vision for 2025

At IN-COSMETIC GLOBAL in Amsterdam, the leading event for cosmetics and personal care ingredients, I had the chance to attend a fascinating session to better understand the consumer of the future. The session, led by Mintel, titled “Think Slow, Move…

Elena Frisa2025.04.27.

Beauty Branding

How Emotional Branding Drives Beauty Marketing in 2025

Walk into any beauty aisle, open TikTok, or browse an online store, and you’ll find yourself instantly overwhelmed. Not by lack of quality, but by excess. Thousands of brands promise glow, purity, clinical results, “clean” formulas, emotional uplift, and cultural…

Zsolt Farkas2025.04.21.

Beauty Trends

Cosmoprof Bologna 2025 – The Trends Shaping Beauty Now

Modern consumers move like bees - buzzing from brand to brand, trying out formulas, textures, and promises. But once they find something that truly works, they stay loyal. That was one of the clearest insights from Cosmoprof Bologna 2025, where…

Zsolt Farkas2025.03.30.

Beauty Ecom

We Analyzed 300 Top Beauty Ads – Here’s What Works in 2025

The best-performing beauty ads aren’t just pretty - they follow data-driven patterns that maximize engagement and revenue. After analyzing 100 top beauty brands’ ads, we discovered the winning ad formats, word choices, and creative strategies that actually work. Forget guesswork,…

Zsolt Farkas2025.02.26.

Case Study Beauty

Solanie’s eCommerce Growth Strategy: 4-Month ROAS Jump

In the last four months of 2024, we supercharged Solanie’s return on ad spend (ROAS), as part of our ecommerce growth strategy, boosting it by 2.5 on Google and reaching 9.6X with a strategic paid media approach. Meanwhile, over on…

Zsolt Farkas2025.02.16.

Beauty Trends

The Strategic Guide to Beauty Trends 2025 for Beauty Brands

At Evolut, we’ve analyzed 50+ TikTok beauty trends 2025 videos from the most known experts and professionals (like Dr. Mamina Turegano or ‘Ron Chemist’ - the chemist behind Hailey Bieber’s Rhode). We also did an extensive Reddit research to uncover key…

Zsolt Farkas2025.02.04.

Case Study Beauty

Beauty Branding Strategy: Getting 8X ROAS and Doubled Sales

In 2025, the rules of beauty branding are shifting, with consumers demanding authenticity, more diversity in content, and emotional boost from beauty brands. This article also includes a case study exploring how Evolut applied these principles to transform the growth…

Zsolt Farkas2024.10.28.

Branding Beauty Supplement

UGC Videos – The Future of Authentic Lifestyle Marketing

User-Generated Content (UGC) videos aren't a new phenomenon, they've just evolved over time. In the past, we might have called these creators brand ambassadors or influencers, but the essence has always been the same: real people sharing real experiences. UGC…

Zsolt Farkas2024.08.18.

skincare branding cover with girls doing selfie

Beauty Branding

Skincare Branding: 5 Strategies to Double Your Revenue

In this article, we will explore 5 proven strategies designed to help your skincare brand strengthen its identity, optimize marketing efforts, and ultimately, achieve ambitious growth targets in your skincare branding. In the competitive world of skincare, achieving steady growth…

Zsolt Farkas2024.08.04.

elf beauty marketing woman mouth holding fire

Case Study Beauty

The e.l.f. Beauty Marketing Blueprint – Key Lessons to Lead the Market in 2025

In 2004, E.l.f. (eyes, lips, face) Cosmetics revolutionized beauty marketing with its radical idea of selling $1 lipstick online. Founded by Joey and Alan Shamah, E.l.f. offered affordable, quality makeup, challenging the norm of expensive store-bought products. Quickly gaining traction,…

Zsolt Farkas2024.06.24.

Beauty

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