In the next sections, we’ll break down the biggest beauty trends from the Business of Fashion Beauty Report 2025 and add Evolut’s lens: (1) What they really mean, (2) Why they matter, (3) And how brands like yours can turn…
Zsolt Farkas2025.07.29.
In today’s fast-paced digital world, beauty branding in 2025 means racing to stay relevant through a nonstop stream of product launches. Gen Z and Millennials demand real-time innovation. At this year’s Cosmoprof Bologna, an international stage for the beauty industry,…
Zsolt Farkas2025.06.15.
13 years ago, PIXIBOX was born as Hungary’s very first beauty box, a pioneering step in product sampling. The concept was simple but powerful: surprise cosmetic boxes, curated with top-tier brands, released in limited batches. Unlike traditional subscriptions, these boxes…
Beata Horvath2025.05.25.
At IN-COSMETIC GLOBAL in Amsterdam, the leading event for cosmetics and personal care ingredients, I had the chance to attend a fascinating session to better understand the consumer of the future. The session, led by Mintel, titled “Think Slow, Move…
Elena Frisa2025.04.27.
Walk into any beauty aisle, open TikTok, or browse an online store, and you’ll find yourself instantly overwhelmed. Not by lack of quality, but by excess. Thousands of brands promise glow, purity, clinical results, “clean” formulas, emotional uplift, and cultural…
Zsolt Farkas2025.04.21.
Modern consumers move like bees - buzzing from brand to brand, trying out formulas, textures, and promises. But once they find something that truly works, they stay loyal. That was one of the clearest insights from Cosmoprof Bologna 2025, where…
Zsolt Farkas2025.03.30.
The best-performing beauty ads aren’t just pretty - they follow data-driven patterns that maximize engagement and revenue. After analyzing 100 top beauty brands’ ads, we discovered the winning ad formats, word choices, and creative strategies that actually work. Forget guesswork,…
Zsolt Farkas2025.02.26.
In the last four months of 2024, we supercharged Solanie’s return on ad spend (ROAS), as part of our ecommerce growth strategy, boosting it by 2.5 on Google and reaching 9.6X with a strategic paid media approach. Meanwhile, over on…
Zsolt Farkas2025.02.16.
At Evolut, we’ve analyzed 50+ TikTok beauty trends 2025 videos from the most known experts and professionals (like Dr. Mamina Turegano or ‘Ron Chemist’ - the chemist behind Hailey Bieber’s Rhode). We also did an extensive Reddit research to uncover key…
Zsolt Farkas2025.02.04.
