Beauty Category Articles - Evolut Lifestyle Marketing Blog

Beauty Trends

The Strategic Guide to Beauty Trends 2025 for Beauty Brands

At Evolut, we’ve analyzed 50+ TikTok beauty trends 2025 videos from the most known experts and professionals (like Dr. Mamina Turegano or ‘Ron Chemist’ - the chemist behind Hailey Bieber’s Rhode). We also did an extensive Reddit research to uncover key…

Zsolt Farkas2025.02.04.

Case Study Beauty

Beauty Branding Strategy: Getting 8X ROAS and Doubled Sales

In 2025, the rules of beauty branding are shifting, with consumers demanding authenticity, more diversity in content, and emotional boost from beauty brands. This article also includes a case study exploring how Evolut applied these principles to transform the growth…

Zsolt Farkas2024.10.28.

Branding Beauty Supplement

UGC Videos – The Future of Authentic Lifestyle Marketing

User-Generated Content (UGC) videos aren't a new phenomenon, they've just evolved over time. In the past, we might have called these creators brand ambassadors or influencers, but the essence has always been the same: real people sharing real experiences. UGC…

Zsolt Farkas2024.08.18.

skincare branding cover with girls doing selfie

Beauty Branding

Skincare Branding: 5 Strategies to Double Your Revenue

In this article, we will explore 5 proven strategies designed to help your skincare brand strengthen its identity, optimize marketing efforts, and ultimately, achieve ambitious growth targets in your skincare branding. In the competitive world of skincare, achieving steady growth…

Zsolt Farkas2024.08.04.

elf beauty marketing woman mouth holding fire

Case Study Beauty

The e.l.f. Beauty Marketing Blueprint – Key Lessons to Lead the Market in 2025

In 2004, E.l.f. (eyes, lips, face) Cosmetics revolutionized beauty marketing with its radical idea of selling $1 lipstick online. Founded by Joey and Alan Shamah, E.l.f. offered affordable, quality makeup, challenging the norm of expensive store-bought products. Quickly gaining traction,…

Zsolt Farkas2024.06.24.

Beauty Branding

How Emerging Brands are Shaping the Beauty Market in 2023

The beauty industry, currently valued at over $530 billion globally, is experiencing significant shifts driven by changing consumer behaviors, technological advancements, and growing environmental and ethical consciousness. Amidst this evolving landscape, smaller, uprising brands are emerging as game-changers, leading the…

Lilian Marko2023.05.18.