Ecom Category Articles - Evolut Lifestyle Marketing Blog

Beauty Brand Retention: The Fix for Unprofitable Growth

By Emma | Founder & CEO, groa° | Creator of the Retention-First Growth® Methodology | Author of Retention-First Growth®: The Future of Profitability in EcommerceMost beauty brands are structurally unprofitable, and beauty brand retention is the reason. Consider what happens…

Emma Powell2026.07.26.

Trends Ecom Research Supplement

Supplement Marketing 2026: What 500 Top Ads Reveal

Last year, we analyzed 500 of the best-performing supplement ads on Meta. The average top performer ran for 215 days. We did it again. This year the number is 393. In 12 months, the benchmark for a winning supplement ad…

Zsolt Farkas2026.05.31.

Ecom Beauty Research Supplement

What 300 UGC Scripts Reveal About Beauty & Wellness Ads

Most UGC scripts are written on vibes. "Be authentic." "Show the product in your routine." "Make it feel natural." That's not a brief. That's a prayer. We wanted to know what's actually working, not theoretically, not anecdotally, but structurally. So…

Zsolt Farkas2026.05.17.

Trends Ecom Research

We Analyzed 50,000+ UGC Videos: What Converts in 2026

UGC has become the default creative format for ecommerce paid social. In beauty and health, UGC is the trust layer between claims and conversion. But most “best practices” are still based on stories - a few winning ads, a few…

Zsolt Farkas2026.03.03.

Ecom Longevity

Longevity Marketing in 2026 – Proof Is The New Hook

This article is based on the guest lecture I delivered at the Geneva College of Longevity Science (GCLS).People come into longevity with huge hopes - more energy, more years, fewer limitations, a sense of control over aging. That demand is…

Zsolt Farkas2026.02.06.

Beauty Ecom Longevity Supplement Trends

Meta Creative Testing in 2026 – The Andromeda Era

In early 2025, Meta shifted its optimization core with what it internally calls the Andromeda architecture. A next-generation ad selection engine built around deep learning, creative signal interpretation, and context-aware delivery. This wasn’t a minor adjustment to delivery priorities or…

Zsolt Farkas2026.01.16.

Ecom Beauty Longevity Supplement

How to Scale a DTC Brand – 5 ROAS Fixes + 7 Ways to Scale

One of the biggest misconceptions about how to scale a DTC brand is believing that ROAS and scaling go hand in hand. They don’t. In reality, they often work against each other. We know that ROAS - from a brand’s…

Zsolt Farkas2025.04.12.

Beauty Ecom Research Trends

We Analyzed 300 Top Beauty Ads – Here’s What Works in 2025

The best-performing beauty ads aren’t just pretty - they follow data-driven patterns that maximize engagement and revenue. After analyzing 100 top beauty brands’ ads, we discovered the winning ad formats, word choices, and creative strategies that actually work. Forget guesswork,…

Zsolt Farkas2025.02.26.

tiktok marketing curly hair guy looking at the camera

Trends Ecom

TikTok Marketing Trends in 2025 – The Ultimate Guide

TikTok shaped the marketing industry upside down. TikTok Shop initially launched in 2021 in the UK and gradually expanded to other regions before officially debuting in the US in September 2023. By late 2023, it had already generated substantial sales…

Zsolt Farkas2024.11.25.

Trends Ecom

BFCM 2024 Reinvented: Eco Friday’s Purpose-Driven Approach

During the last few years, Black Friday, which was once only a day, has turned into a week and eventually a month of insane discounts, sales stunts, and aggressive campaigns. At this time, CPMs are on the roof, brands want…

Zsolt Farkas2024.10.19.