One of the biggest misconceptions about how to scale a DTC brand is believing that ROAS and scaling go hand in hand. They don’t. In reality, they often work against each other. We know that ROAS - from a brand’s…
Johanna Szabó2025.04.12.
The best-performing beauty ads aren’t just pretty - they follow data-driven patterns that maximize engagement and revenue. After analyzing 100 top beauty brands’ ads, we discovered the winning ad formats, word choices, and creative strategies that actually work. Forget guesswork,…
Zsolt Farkas2025.02.26.
During the last few years, Black Friday, which was once only a day, has turned into a week and eventually a month of insane discounts, sales stunts, and aggressive campaigns. At this time, CPMs are on the roof, brands want…
Zsolt Farkas2024.10.19.
Review marketing, especially in ecommerce, is an undervalued part of the mix. Brand authenticity is all about being real and staying true to your values, both as a business and in how you treat your customers. It’s about being transparent,…
Zsolt Farkas2024.09.27.
The effectiveness of email marketing for Shopify is often questioned, yet recent 2024 data reaffirms its status as a vital and highly impactful marketing tool. Email continues to deliver substantial ROI, consistently ranking among the top three channels for generating…
Zsolt Farkas2024.08.20.
In the competitive world of ecommerce, ROAS (Return on Ad Spend) is the key metric. For Shopify brands who are seeking rapid, sustainable growth, mastering ROAS in marketing is crucial. In this article, we show you ROAS benchmarks and share…
Zsolt Farkas2024.07.11.
Why do customers buy? We all eventually ask this question when we try to understand the mind of the customer. There can be many reasons, but one thing is sure. They are convinced that all the aspects of your product…
Zsolt Farkas2024.06.07.
In 2024, ecommerce is your most important place to sell. If you’re a lifestyle brand owner, you probably have a preliminary knowledge of ecomm, so cut the basics. Let’s assume you already have a webstore. If not, pick a Shopify…
Lilian Marko2024.02.22.
We understand the importance of connecting with your audience on a deeper level. It's not just about selling products, it's about answering an emotional desire and helping your audience connect with a more ideal version of themselves.That's the essence of…
Zsolt Farkas2023.09.23.
Traditional social media marketing methods have largely lost their organic appeal. Algorithms that prioritize personal content over business content have made it difficult for businesses to reach their audience without paid advertisements. This has significantly reduced the effectiveness of social…
Zsolt Farkas2023.06.20.
