Ecom Category Articles - Evolut Lifestyle Marketing Blog

We Analyzed 50,000+ UGC Videos: What Converts in 2026

UGC has become the default creative format for ecommerce paid social. In beauty and health, UGC is the trust layer between claims and conversion. But most “best practices” are still based on stories - a few winning ads, a few…

Zsolt Farkas2026.03.03.

Ecom Longevity

Longevity Marketing in 2026 – Proof Is The New Hook

This article is based on the guest lecture I delivered at the Geneva College of Longevity Science (GCLS).People come into longevity with huge hopes - more energy, more years, fewer limitations, a sense of control over aging. That demand is…

Zsolt Farkas2026.02.06.

Beauty Ecom Longevity Supplement Trends

Meta Creative Testing in 2026 – The Andromeda Era

In early 2025, Meta shifted its optimization core with what it internally calls the Andromeda architecture. A next-generation ad selection engine built around deep learning, creative signal interpretation, and context-aware delivery. This wasn’t a minor adjustment to delivery priorities or…

Zsolt Farkas2026.01.16.

Ecom Beauty Longevity Supplement

How to Scale a DTC Brand – 5 ROAS Fixes + 7 Ways to Scale

One of the biggest misconceptions about how to scale a DTC brand is believing that ROAS and scaling go hand in hand. They don’t. In reality, they often work against each other. We know that ROAS - from a brand’s…

Johanna Szabó2025.04.12.

Beauty Ecom Trends

We Analyzed 300 Top Beauty Ads – Here’s What Works in 2025

The best-performing beauty ads aren’t just pretty - they follow data-driven patterns that maximize engagement and revenue. After analyzing 100 top beauty brands’ ads, we discovered the winning ad formats, word choices, and creative strategies that actually work. Forget guesswork,…

Zsolt Farkas2025.02.26.

tiktok marketing curly hair guy looking at the camera

Trends Ecom

TikTok Marketing Trends in 2025 – The Ultimate Guide

TikTok shaped the marketing industry upside down. TikTok Shop initially launched in 2021 in the UK and gradually expanded to other regions before officially debuting in the US in September 2023. By late 2023, it had already generated substantial sales…

Zsolt Farkas2024.11.25.

Trends Ecom

BFCM 2024 Reinvented: Eco Friday’s Purpose-Driven Approach

During the last few years, Black Friday, which was once only a day, has turned into a week and eventually a month of insane discounts, sales stunts, and aggressive campaigns. At this time, CPMs are on the roof, brands want…

Zsolt Farkas2024.10.19.

review marketing with two motorist fist bumping each other

Trends Ecom

Review Marketing – How to Build Customer Trust in 2025

Review marketing, especially in ecommerce, is an undervalued part of the mix. Brand authenticity is all about being real and staying true to your values, both as a business and in how you treat your customers. It’s about being transparent,…

Zsolt Farkas2024.09.27.

email marketing for shopify with boy sitting

Ecom

The Ultimate Guide to Email Marketing for Shopify 2025

The effectiveness of email marketing for Shopify is often questioned, yet recent 2024 data reaffirms its status as a vital and highly impactful marketing tool. Email continues to deliver substantial ROI, consistently ranking among the top three channels for generating…

Zsolt Farkas2024.08.20.

Trends Ecom

Top 2024 ROAS Benchmarks for Ecommerce Stores

In the competitive world of ecommerce, ROAS (Return on Ad Spend) is the key metric. For Shopify brands who are seeking rapid, sustainable growth, mastering ROAS in marketing is crucial. In this article, we show you ROAS benchmarks and share…

Zsolt Farkas2024.07.11.