Last year, we analyzed 500 of the best-performing supplement ads on Meta. The average top performer ran for 215 days. We did it again. This year the number is 393. In 12 months, the benchmark for a winning supplement ad…
Zsolt Farkas2026.05.31.
UGC has become the default creative format for ecommerce paid social. In beauty and health, UGC is the trust layer between claims and conversion. But most “best practices” are still based on stories - a few winning ads, a few…
Zsolt Farkas2026.03.03.
This report analyzes 500 of the highest-performing paid beauty ads across Meta. We reveal which ad format and creative type dominates the top performer ads across the industry. Which brands crush it and why. If you're running Meta ads for…
Zsolt Farkas2025.12.09.
We dove deep into the world of performance advertising to uncover what truly drives results for supplement brands. If you're running Meta ads for a supplement brand, here's what's actually working right now. This time, we analyzed the top-performing supplement…
Zsolt Farkas2025.08.27.
We analyzed over 500 top-performing Meta ads from 50 leading supplement brands across 10 countries and various subcategories, including drink powders, capsules, gummies, and functional snacks. This deep dive includes both legacy players and fast-growing DTC challengers, offering a comprehensive…
Zsolt Farkas2025.05.02.
The best-performing beauty ads aren’t just pretty - they follow data-driven patterns that maximize engagement and revenue. After analyzing 100 top beauty brands’ ads, we discovered the winning ad formats, word choices, and creative strategies that actually work. Forget guesswork,…
Zsolt Farkas2025.02.26.
