Evolut Blog - Lifestyle Marketing Trends Articles for Brands
BeautyMatter Next50 Report: The Beauty Consumer of 2027
Beauty

BeautyMatter Next50 Report: The Beauty Consumer of 2027

BeautyMatter Next50 is the biggest event on its calendar: two days in Los Angeles, 450 beauty executives and the 50 brands BeautyMatter expects to shape the next decade. I went for one simple reason, to: Look for signals of what the beauty buyer of 2027…

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Innocos Zurich panel

INNOCOS Zurich Trend Report — 2026 Shifts in Longevity

Longevity stopped being a trend in beauty some time ago. In 2026 it is the operating context, and INNOCOS Zurich…
supplement marketing

Supplement Marketing 2026: What 500 Top Ads Reveal

Last year, we analyzed 500 of the best-performing supplement ads on Meta. The average top performer ran for 215 days.…
Vitafoods Europe 2026

Vitafoods Europe 2026: 9 Key Supplement Industry Trends

Vitafoods Europe 2026 has become one of the clearest indicators of where the global supplement industry is heading next. 1,400+…
INNOCOS Paris

INNOCOS Paris 2026 Trend Report: What’s Next in Beauty

INNOCOS Paris. April 17. A room full of founders, investors, R&D directors, and clinicians who collectively run or advise some…
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Beautymatter next50

BeautyMatter Next50 Report: The Beauty Consumer of 2027

BeautyMatter Next50 is the biggest event on its calendar: two days in Los Angeles, 450 beauty executives and the 50…
beauty advertising

Beauty Advertising 2026: What 1,000 Top Ads Have in Common

It's a tradition at Evolut: once or twice a year, we go deep down the rabbit hole and research the…
Innocos Zurich panel

INNOCOS Zurich Trend Report — 2026 Shifts in Longevity

Longevity stopped being a trend in beauty some time ago. In 2026 it is the operating context, and INNOCOS Zurich…
unit economics for beauty and supplement brands

Unit Economics for Beauty & Supplement Brands €500K–5M ARR

Most beauty and supplement founders in the €500K–5M range aren't short on data. Their ad platform gives them CAC. Their…
beauty brand meta ads

Doubling Revenue by Cutting a Beauty Brand’s Traffic in Half

Same account. Roughly the same ~$30K/month ad spend. 57% fewer clicks and Meta-attributed revenue up 104% in the first 30…
Longevity wellness industry and the biohype

Longevity Wellness Industry, Beyond the Biohype

The wellness industry has always sold aspiration. The longevity wellness industry sells something even more seductive: the possibility of outrunning…
supplement marketing

Supplement Marketing 2026: What 500 Top Ads Reveal

Last year, we analyzed 500 of the best-performing supplement ads on Meta. The average top performer ran for 215 days.…
brand positioning

How Brand Positioning Unlocks the Next Stage of Growth

Brand positioning is the foundational system. Performance amplifies brand positioning. It does not replace it.Many founders think they have a…
ugc scripts

What 300 UGC Scripts Reveal About Beauty & Wellness Ads

Most UGC scripts are written on vibes.  "Be authentic."  "Show the product in your routine."  "Make it feel natural." That's…
Vitafoods Europe 2026

Vitafoods Europe 2026: 9 Key Supplement Industry Trends

Vitafoods Europe 2026 has become one of the clearest indicators of where the global supplement industry is heading next. 1,400+…
INNOCOS Paris

INNOCOS Paris 2026 Trend Report: What’s Next in Beauty

INNOCOS Paris. April 17. A room full of founders, investors, R&D directors, and clinicians who collectively run or advise some…
in-cosmetics global 2026 in Paris

The in-cosmetics Global 2026 Trend Report: Floor Signals

Most trend reports are written from press releases. This one isn't. I spent two days at in-cosmetics Global 2026 in…

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Beautymatter next50

BeautyMatter Next50 Report: The Beauty Consumer of 2027

BeautyMatter Next50 is the biggest event on its calendar: two days in Los Angeles, 450 beauty executives and the 50…
beauty advertising

Beauty Advertising 2026: What 1,000 Top Ads Have in Common

It's a tradition at Evolut: once or twice a year, we go deep down the rabbit hole and research the…
Innocos Zurich panel

INNOCOS Zurich Trend Report — 2026 Shifts in Longevity

Longevity stopped being a trend in beauty some time ago. In 2026 it is the operating context, and INNOCOS Zurich…
unit economics for beauty and supplement brands

Unit Economics for Beauty & Supplement Brands €500K–5M ARR

Most beauty and supplement founders in the €500K–5M range aren't short on data. Their ad platform gives them CAC. Their…
beauty brand meta ads

Doubling Revenue by Cutting a Beauty Brand’s Traffic in Half

Same account. Roughly the same ~$30K/month ad spend. 57% fewer clicks and Meta-attributed revenue up 104% in the first 30…
Longevity wellness industry and the biohype

Longevity Wellness Industry, Beyond the Biohype

The wellness industry has always sold aspiration. The longevity wellness industry sells something even more seductive: the possibility of outrunning…
brand positioning

How Brand Positioning Unlocks the Next Stage of Growth

Brand positioning is the foundational system. Performance amplifies brand positioning. It does not replace it.Many founders think they have a…
ugc scripts

What 300 UGC Scripts Reveal About Beauty & Wellness Ads

Most UGC scripts are written on vibes.  "Be authentic."  "Show the product in your routine."  "Make it feel natural." That's…
INNOCOS Paris

INNOCOS Paris 2026 Trend Report: What’s Next in Beauty

INNOCOS Paris. April 17. A room full of founders, investors, R&D directors, and clinicians who collectively run or advise some…
in-cosmetics global 2026 in Paris

The in-cosmetics Global 2026 Trend Report: Floor Signals

Most trend reports are written from press releases. This one isn't. I spent two days at in-cosmetics Global 2026 in…
Beautymatter Future50 event

Inside BeautyMatter Future50: How Beauty Brands Win in 2026

On March 19th, 2026, BeautyMatter brought together founders, retailers, investors, and operators in New York City for one day of…
beauty product scaling

Beauty Product Scaling: Built for Launch, Not Growth

A few years ago, we worked with a brand that had done many things right.  They launched with a focused…

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unit economics for beauty and supplement brands

Unit Economics for Beauty & Supplement Brands €500K–5M ARR

Most beauty and supplement founders in the €500K–5M range aren't short on data. Their ad platform gives them CAC. Their…
supplement marketing

Supplement Marketing 2026: What 500 Top Ads Reveal

Last year, we analyzed 500 of the best-performing supplement ads on Meta. The average top performer ran for 215 days.…
ugc scripts

What 300 UGC Scripts Reveal About Beauty & Wellness Ads

Most UGC scripts are written on vibes.  "Be authentic."  "Show the product in your routine."  "Make it feel natural." That's…
Vitafoods Europe 2026

Vitafoods Europe 2026: 9 Key Supplement Industry Trends

Vitafoods Europe 2026 has become one of the clearest indicators of where the global supplement industry is heading next. 1,400+…
meta creative testing

Meta Creative Testing in 2026 – The Andromeda Era

In early 2025, Meta shifted its optimization core with what it internally calls the Andromeda architecture. A next-generation ad selection…
top supplement ads

2025 Top Supplement Ads – Intelligence Report

We dove deep into the world of performance advertising to uncover what truly drives results for supplement brands. If you're…
Vitafoods Europe 2025

Vitafoods Europe 2025: Key Supplement Industry Trends

If there's one place to witness the pulse of the global supplement industry, it's Vitafoods Europe. The 2025 edition brought…
Supplement ads

We Analyzed 500 Top Supplement Ads – What Works in 2025

We analyzed over 500 top-performing Meta ads from 50 leading supplement brands across 10 countries and various subcategories, including drink…
how to scale a dtc brand

How to Scale a DTC Brand – 5 ROAS Fixes + 7 Ways to Scale

One of the biggest misconceptions about how to scale a DTC brand is believing that ROAS and scaling go hand…
ugc videos with girl smiling

UGC Videos – The Future of Authentic Lifestyle Marketing

User-Generated Content (UGC) videos aren't a new phenomenon, they've just evolved over time. In the past, we might have called…
Supplement case study

Supplement Case Study: 52% Growth in Just 3 Months

A Supplement case study In this supplement study, we focus on our brand, a leading player in the health and…

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Innocos Zurich panel

INNOCOS Zurich Trend Report — 2026 Shifts in Longevity

Longevity stopped being a trend in beauty some time ago. In 2026 it is the operating context, and INNOCOS Zurich…
Longevity wellness industry and the biohype

Longevity Wellness Industry, Beyond the Biohype

The wellness industry has always sold aspiration. The longevity wellness industry sells something even more seductive: the possibility of outrunning…
INNOCOS Paris

INNOCOS Paris 2026 Trend Report: What’s Next in Beauty

INNOCOS Paris. April 17. A room full of founders, investors, R&D directors, and clinicians who collectively run or advise some…
in-cosmetics global 2026 in Paris

The in-cosmetics Global 2026 Trend Report: Floor Signals

Most trend reports are written from press releases. This one isn't. I spent two days at in-cosmetics Global 2026 in…
longevity trends

Top Longevity Trends From INNOCOS Silicon Valley 2026

Silicon Valley doesn’t follow longevity trends. It builds systems. The conversation moves toward tracking, optimization, integration, and systems thinking.   Hayes…
Longevity marketing

Longevity Marketing in 2026 – Proof Is The New Hook

This article is based on the guest lecture I delivered at the Geneva College of Longevity Science (GCLS).People come into…
meta creative testing

Meta Creative Testing in 2026 – The Andromeda Era

In early 2025, Meta shifted its optimization core with what it internally calls the Andromeda architecture. A next-generation ad selection…
female longevity

Why is perimenopause the front door to female longevity?

For most of human history, women didn’t live long enough to experience menopause, let alone the decades beyond it. Today,…
longevity science

How Longevity Science Is Reshaping Beauty & Wellness in 2026

/This guest article is written by Dr. Dominik Thor,  President, Geneva College of Longevity Science./ The meaning of beauty and…
future of longevity dubai

The Future of Longevity & Wellness in the Middle East (2026)

The INNOCOS Longevity Summit Dubai 2025, held at The Palm, brought together leading voices from dermatology, spa, retail, and wellness…
longevity summit audience in geneva

INNOCOS Beauty & Longevity Summit 2025 Trend Report

In 2025, longevity is no longer a niche idea, it’s moving to the center of beauty, wellness, and everyday lifestyle.…
how to scale a dtc brand

How to Scale a DTC Brand – 5 ROAS Fixes + 7 Ways to Scale

One of the biggest misconceptions about how to scale a DTC brand is believing that ROAS and scaling go hand…

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